The beauty sector in Côte d'Ivoire is very promising. What is your view on its recent development? According to the 2017 Ipsos study, beauty is the third largest item of expenditure for women in Côte d'Ivoire, just after fashion. We can therefore say that it is a significant item of...
Interview with Jacek Roznowicz, Consultant
Jacek Roznowicz worked for over ten years in the beauty industry in French-speaking Africa for an international brand. Now a consultant, he shares with us his vision of the market, from the sub-region to Ivory Coast. How would you describe the beauty market in French-speaking Africa? Africa, in general, is...
Interview with Manon Karamoko, CEO of Unilever Côte d’Ivoire
In which segments are you present? Which segments are the most promising? We are present in the toilet soap, toothpaste, deodorant, skin care, and hair care segments. The most important segments are toothpaste and toilet soap, which account for 58% and 36% of our sales in the Ivorian market, respectively....
TOP 5 TV audience in the DRC: Molière TV leads in Kinshasa
In a post-election context where several channels such as RTNC and Tele 50 have been disrupted, MOLIERE TV retains its leading position ahead of TV5 Monde. NOVELAS TV takes third place from ANTENNE A, and DIGITAL CONGO joins RTNC1 in fifth place with a 5.2% audience share. PDA AC MOLIERE...
CANAL+ Afrique launches the African version of Fort Boyard
For the start of the 2019 season, CANAL+ Afrique has unveiled its latest programming additions. In addition to Le Parlement du Rire, which marks its grand return every Sunday at 7 p.m., CANAL+ Afrique has announced the broadcast of two new daily dramas starting in October: Oasis, a 20-episode series...
Afrimarket ceases operations
Afrimarket, the e-commerce platform operating in French-speaking Africa, has officially announced its entry into receivership. Founded by Rania Belkhaia and Jeremy Stoss, Afrimarket has been operating since 2015 in five French-speaking African countries: Côte d'Ivoire, Senegal, Benin, Cameroon, and Mali. Despite the rise of the internet, the high penetration of...
The cast of MTV Shuga Babi has now been revealed
A few months after the official launch of the first French-language version of the international MTV Shuga program, the MTV Staying Alive Foundation, which is in charge of production, has unveiled the cast for the first season. Ivory Coast is hosting this first version, MTV Shuga Babi. The series traces...
Press release: A+ Ivoire strengthens its programming schedule
At a press conference held on September 5, A+ Ivoire unveiled its new program schedule for fall 2019. A+ IVOIRE is strengthening its program schedule with the arrival of new shows and original series co-produced by the channel. Launched on January 15, 2019, the A+ IVOIRE television channel has won...
Voice Africa produces the latest campaign for CANAL+ Senegal
The Voice Africa agency has produced the latest campaign for CANAL+ Senegal : "When it comes to Canal+ programs, everyone has something to say! Thieye." Concept: Voice Africa Production: Voice Africa Director: Aymeric Austry DOP: Tom Escarmelle
Press release: 35°Nord agency strengthens its teams to support its growth
35°Nord, the consulting and strategic communications agency dedicated to the African continent, announces the arrival of three new employees to strengthen its teams and support the company's growth. Adrien LORILLER joins the agency as Director of Development. With a bachelor's degree in Human and Social Sciences (STAPS) and an MBA...