"La piste de la Francophonie" (The Francophonie Trail), a live event broadcast Following the global success of "Tour du Monde de la Francophonie" in 2017, TV5MONDE is repeating the operation with a brand new program based on a similar concept: "La Piste de la Francophonie." Visiting 18 destinations, its ambition...
Interview with Laurène Sénéchal, CEO of Likasa and co-founder of CréaStorm
Laurène Sénéchal is the CEO of Likasa, an audiovisual production agency based in Ivory Coast. Likasa is also a partner in the Créa'Storm project, an event co-created by Filip Kabeya, who is himself president of the Content Lab association. What are your activities in Ivory Coast? Likasa was launched in...
Moving Media accompanies the MAGGI brand through the streets of Douala and Yaoundé
Moving Media, a specialist in mobile advertising in Cameroon, is working with a major player in the Cameroonian market: the MAGGI brand. To this end, a mobile campaign has been launched on buses and taxis in Douala and Yaoundé to promote MAGGI's new bouillon, "MAGGI Arôme." The campaign highlights the...
Ivory Coast: Winners of the Orange Social Entrepreneur Award honored
As connectivity providers, telecom operators based on the continent have a role to play in democratizing access to digital technology and promoting innovation. As an operator committed to the digital transformation of the country and more broadly in Africa, Orange Côte d'Ivoire has chosen, for the ninth year, to reward...
DRC: D9TV, a new TV channel dedicated to entertainment
As connectivity providers, telecom operators based on the continent have a role to play in democratizing access to digital technology and promoting innovation. As an operator committed to the digital transformation of the country and more broadly in Africa, Orange Côte d'Ivoire has chosen, for the ninth year, to reward...
TNT in Burkina Faso: SBT sets annual license fee
On September 17, the Société burkinabè de télédiffusion (SBT), the public operator in charge of DTT in Burkina Faso, held a meeting attended by the Prime Minister to discuss the progress of the work and the adoption of DTT broadcasting costs. The participants decided to distinguish between the national offering...
MainOne connects Senegal and Ivory Coast
MainOne, a company specializing in internet connectivity, is set to connect Senegal and Côte d'Ivoire to Europe via its submarine cable. As part of a strategic partnership signed with Orange and its West African subsidiaries (Sonatel and Orange Côte d'Ivoire), MainOne has confirmed that it will connect the telecom operator's...
Forbes Africa: Lucien Ebata renews license for 20 years
The license for Forbes Afrique, a monthly magazine dedicated to economic news and entrepreneurship in French-speaking Africa, will be renewed for 20 years. The agreement was signed on September 16 in New York City between the American Forbes group and Congolese billionaire Lucien Ebata, CEO of Forbes Afrique. Forbes Afrique,...
TOP 5 TV Audiences in Congo Brazzaville: TV5Monde, leading channel
In Congo-Brazzaville, TV5 Monde is the leader with a 9.4% audience share, ahead of NOVELAS TV CANAL+ SPORT takes third place from TELE CONGO, which is in sharp decline (5.5%) TRACE AFRICA retains its fifth place PDA AC TV5MONDE 9.4 39.9 Novelas TV 9.2 26.4 * ST Canal+ Sport (1,...
Interview with Wilfried Assouan, Marketing Director at Jumia Côte d'Ivoire
As an e-commerce player, what is your view of the African beauty market in French-speaking countries? And more specifically in Côte d'Ivoire? The African beauty market has really evolved over the last five years. We have moved from informal sales to a truly professionalized sector with the integration of international...