At a conference on "Media Business and Music in Africa " held at the French Institute in Togo in March 2019, Olivier Laouchez, CEO of the Trace group, announced a new collaboration with the CANAL+ group. The two groups announced the launch of Trace Afrikora, a new channel dedicated to...
Cameroon: Société Générale expands its "Grow with Africa" program
Société Générale has a strong presence and is very active in Africa. It benefits from a long history and extensive geographical coverage on the continent. The group has been present for 100 years, operating in 18 countries with a network of 1,000 branches. More recently, Société Générale unveiled new ambitions...
Comedian Mamane returns to Niger to help it emerge from "Gondwana"
"Ah, but it's the Gondwanan!" exclaims the Nigerien police officer when he discovers that the driver he wanted to check is none other than comedian Mamane. He immediately stands to attention and salutes as if he were standing before a powerful head of state. Then he bursts out laughing. We...
Media measurement: Digital terrestrial television in Côte d'Ivoire – First half of 2019
In Côte d'Ivoire, more than 85% of people who are familiar with DTT intend to purchase equipment. Médiamétrie and Omedia are supporting the digital transition in French-speaking sub-Saharan Africa and have published the results of the latest DTT barometer in Côte d'Ivoire. From 2015 to 2020, sub-Saharan African countries are...
Flash offer for maximum visibility during the Senegal-Algeria match
On the occasion of the African Cup of Nations final between Algeria and Senegal in Cairo on Friday, MCNC, which markets the advertising inventory of the African Union of Radio and Television (AUR) for the 2019 Africa Cup of Nations, broadcast by 33 terrestrial TV channels in 31 sub-Saharan African...
What does the future hold for AFRICANEWS within SIPROMAD?
According to Jeune Afrique, Africanews, the pan-African news channel launched in 2016, is to be sold to the Malagasy group SIPROMAD for $20 million. Read also: Africanews launches its first pan-African advertising campaign The Sipromad group, chaired by Madagascan businessman Ylias Akbaraly, has a wide range of activities (agribusiness, aviation,...
Interview with Julie Owono, Executive Director of Internet Without Borders
Internet Sans Frontières is a French NGO that promotes and defends human rights on the internet, particularly the right to freedom of expression and the right to privacy. What are its main activities? Thanks to our global network of partners and representatives, we implement projects and campaigns to promote the...
Blédine Préci'eux: the new campaign from the Voice Africa agency
The Senegalese agency Voice Africa is supporting the Blédine brand in a new campaign, "Blédine Préci’eux." Brief Promote Blédine and highlight the rational benefits of its products. Distribution Pan-African campaign: Senegal, Cameroon, Ivory Coast, etc. National and pan-African distribution. Credits Artistic Director: Céline Lequeux Account Manager: Juliette Anna Sylva /...
#KFCKpakpato: KFC Côte d'Ivoire's new digital campaign
The era of the web and social media is definitely the era of participation and collaboration. Online "communities" are flourishing, mobilized around engaging topics and initiated by internet users, brands, or content creators. For brands, communication that integrates these communities can prove to be a real lever for growth in...
Senegal: LAFAAAC and UVS aim to modernize training in audiovisual professions
On July 15, 2019, LAFAAAC announced the signing of a partnership agreement with the Virtual University of Senegal to develop training programs for media professionals in Senegal. Honored by the victory of director Mati Diop, Senegal was the leading country in the African Cinema Pavilion at the 2019 Cannes Film...