Recent years have shown that Africa can count on a rapidly growing network of startups. Although funding does not yet rival that of other regions of the world, the continent's potential is real. To support the development of the local startup network, the Senegalese government recently announced a new tax...
African Digital Summit: When digital technology puts Africa on the map, from expertise to competitiveness
The fifth edition of the African Digital Summit will be held in Casablanca on March 19 and 20, 2020. Organized by the Moroccan Advertisers Association, the African Digital Summit brings together marketing and digital professionals, advertisers, agencies, and media outlets from across Africa and other countries every year. The theme...
E-commerce: Afrikrea accelerates its development thanks to €1 million in funding
Despite successive closures that have cast a chill over the entire e-commerce market in French-speaking Africa, some players are persisting and standing out. Moulaye Tabouré, CEO of the Afrikrea platform, has officially announced that he has raised €1 million in funding to boost the startup's activities. Launched in Paris in...
Twitter and Facebook are stepping up initiatives for a safer internet
Inaugurated last Wednesday in the presence of Prime Minister Amadou Gon Coulibaly and Minister of Communication and Media Sidi Tiémoko Touré, the RTI Group's third channel began broadcasting on Sunday, February 16, at 4:55 p.m. Directed by Didier Bléou, La 3 will be dedicated to sports and entertainment and will...
AFD supports the digital transition of 12 African cities
Despite the many digital challenges facing countries, the African continent is buoyed by a growing population that is increasingly young, urbanized, educated, and connected. These factors are driving governments to innovate and integrate the concept of "Smart Cities" into their strategies to support the continent's development in step with the...
ADICOMDAYS unveils details of the next edition
The Totem Experience agency has announced that the next Adicomdays will take place in Senegal on June 18 and 19! After two editions in Paris and Abidjan, the capital city of Dakar will now welcome the major players in the digital world. Speakers from Africa and around the world, brand...
GRAMICA: Programmatic Advertising and Trading Desk
GRAMICA, a programmatic advertising network specializing in French-speaking Africa, monetizes its 200 premium sites through direct sales and programmatic advertising via the SmartRTB SSP. In addition, Gramica offers local advertisers and agencies the opportunity to purchase inventory outside the Gramica network programmatically via the Appnexus DSP. Proximity, market knowledge, and...
Mixa launches its Miss Mixa Africa contest to find the influencer of tomorrow
MIXA, the expert brand for sensitive skin, has gained digital expertise through four successful editions of its MISS MIXA contest, and has found that beauty and digital technology are the stuff of dreams for young women in French-speaking Africa. Their beauty icons today are Fanta @fantastyck from Ivory Coast, Fatou...
Digital Women's Day: who are the nominees for the 2020 Margaret Awards?
After reviewing more than 340 applications from women entrepreneurs and intrapreneurs in Europe and Africa, the Margaret Prize jury met to select the four 2020 Margaret Prize winners. They will be announced to the public on April 21 during the 8th edition of JFD Europe (Maison de la Radio, Paris)....
Facebook supports APDP in Benin to raise awareness about online privacy
Following World Data Protection Day, Facebook partnered with Benin's Personal Data Protection Authority (APDP) for an information and awareness day on the topic of privacy and personal data. This event was held on the morning of Monday, February 3, 2020, in Cotonou. In order to promote innovation and restore digital...