Facebook has been supporting its presence on the continent for several years, contributing to the development of the digital ecosystem in a region where social media is increasingly popular among internet users, particularly children. As part of this initiative, the web giant has decided to launch Messenger Kids, its instant...
Launch of the 2020 ADICOMAWARDS
A few weeks after announcing the new dates for the next edition in Dakar, ADICOMDAYS is organizing the official launch of the Adicomawards on Thursday, June 18, live on social media. Every year, the Adicomawards, organized by Adicomdays and presented by TV5Monde Afrique, reward digital creativity in eight different categories....
Music streaming gains ground in French-speaking Africa
In Africa, as in the rest of the world, the digital revolution has completely transformed the music industry. New consumption patterns are emerging and online music platforms are developing. Musical richness, a young population, high mobile penetration rates, and a proliferation of initiatives to democratize internet access are all opportunities...
Karim Sy leaves Digital Africa
In Africa, as in the rest of the world, the digital revolution has completely transformed the music industry. New consumption patterns are emerging and online music platforms are developing. Musical richness, a young population, high mobile penetration rates, and a proliferation of initiatives to democratize internet access are all opportunities...
"Hip Hop Marketing Inspiration" a series created by Dedy Bilamba
Dedy Bilamba, an expert in digital marketing and communications strategy (former marketing and digital consultant for KFC Côte d'Ivoire), has been developing a series on LinkedIn about marketing and hip hop over the past few weeks. He recently published the fourth episode dedicated to the theme of "Community Mobilization": https://drive.google.com/file/d/1qPY_9vcSPcH4kUF8nlZy_EiCQdN6nyCL/view...
ECOBANK and Google support African SMEs
The pan-African bank Ecobank has chosen to partner with one of the GAFA companies, Google, to support small and medium-sized enterprises in Africa. This new collaboration aims to give SMEs on the continent access to digital solutions. This will enable businesses to acquire new digital skills to evolve and increase...
Webinar: "Distinguishing between fact and fiction on social media"
As part of the fight against fake news and misinformation, the Club Numérique Actions Solidaires invites you to a webinar via Zoom. Topic: "Distinguishing fact from fiction on social media: methods and opportunities" Speaker: Nesmon De Laure, journalist, editor-in-chief of Média Citoyen, consultant-trainer (Ivory Coast) Date: Saturday, June 6 Time:...
Facebook: Julie Owono appointed member of the Supervisory Board for Sub-Saharan Africa
In Africa, Facebook has been seeking to take responsibility for content for several years now, given the hundreds of millions of users on the continent. The web giant has set itself the goal of encouraging freedom of expression while strengthening the security of its user community. As part of this...
Key concepts in digital advertising
POEM: refers to a classification of online communication according to the different types of media exposure: Paid, Owned, and Earned Media. PAID MEDIA: refers to the audience obtained by purchasing advertising space in the form of ads (banners, sponsored articles, etc.) . OWNED MEDIA: refers to an advertiser's audience captured...
2AFRICA: the submarine cable project to connect Africa
37,000 km long – that is the length of the submarine cable planned to connect the African continent to the Internet. The vast 2Africa project was made official by a consortium of eight players responsible for constructing the cable. Stakeholders include web giant Facebook, Orange, South Africa's MTN, China Mobile...