Orange is the new CP (content player)

Often perceived solely as a telecom operator, Orange is changing its status in Africa. In recent months, the group has stepped up its initiatives in audiovisual content, entertainment, and media. Films, series, streaming platforms, partnerships with African creators, local productions, sports... Orange is continuing and expanding its content creation efforts,...

ADWEKNOW goes English

Two small flags have just appeared in the right-hand corner of the Adweknow home page. A French flag and an English flag: all our articles are now available in these two languages. To put it simply, we have added an instant translation feature for our articles published in French. One...

Adweknow launches its WhatsApp channel

Because WhatsApp has become Africa's leading social network, connecting professionals in the simplest and most accessible way, wherever they are, Adweknow is launching its WhatsApp channel to share with you the latest media and communications news from French-speaking sub-Saharan Africa. Interviews with those who are driving change in the sector...

AGL: New corporate campaign based on customer testimonials

AGL, a trusted logistics operator in Africa, carried out a corporate campaign aimed at illustrating the company's expertise based on testimonials from various customers. Several iconic companies in French-speaking Africa, such as AIRTEL, EIFAGE, BIC, IVORY CASHEW NUTS, OFI, TOGUNA, BEL, and BIOSENE, have agreed to share their experiences and...

Trump shuts down VOICE OF AMERICA

The discontinuation of Voice of America (VOA) in the Hausa language has been widely discussed because it had aparticularly strong impact on listeners in West Africa and Nigeria, where this languageis spoken by a large part of the population.Created in 1979, VOA's Hausa service, known as Muryar Amurka, reachedup to...

Romantic Series in Africa: 10 Years of Continued Success  

Launched in 2015 by the CANAL+ group, NOVELAS TV is celebrating its 10th anniversary. This channel concept, launched almost simultaneously by Nina Novelas, the channel produced by Côte Ouest Audiovisuel and NOVELAS TV ten years ago, was subsequently emulated with the launch of numerous channels offering similar programming or devoting...

Angela Aquereburu appointed CEO of SRTB

Angela Aquereburu, one of the leading figures in French-speaking African broadcasting, takes the helm at SRTB (Société de Radio et de Télévision du Bénin). Angela Aquereburu, co-founder of the production company Yobo Studios based in Lomé with her husband, Jean-Luc Rabatel, has worked in most areas of audiovisual production since...