Roxana Elliott has been Marketing Director at GeoPoll since January 2018. What are GeoPoll's strengths? In which countries are you present? GeoPoll's strength lies in offering high-quality solutions quickly and at low cost in emerging markets, particularly in Africa. Unlike traditional data collection services in Africa, which are mainly based...
Interview with Roxana Elliott, Marketing Director at GeoPoll
Roxana Elliott is Director of Marketing at GeoPoll. What is your professional background? At GeoPoll, I lead our business development efforts, including managing a team across Africa, working with key partners, and advising on product development. I have worked in the technology sector for over a decade and focused over...
Interview with Sandra Coulibaly, Marketing and Sales Director, member of the NCI Executive Committee
NCI is one of the channels on the upcoming Ivorian digital terrestrial television network. What sets it apart? NCI is a 100% Ivorian general-interest channel. We have made significant investments to develop a high-quality channel that will offer all kinds of programs in the coming months. The TV studios currently...
Interview with Jérôme Dutoit, General Manager of the Melody channel
Jérôme Dutoit, 47, comes from the world of television. With a postgraduate degree in Law and Audiovisual Communication Administration (Paris I), Jérôme Dutoit began his career at TF1 in 1991 as a research officer in the marketing department, then joined IMCA in 1994 as a consultant supporting producers and broadcasters...
Interview with Clémentine Tugendhat, Director of Thematic Channels at Canal+ International
Since its launch in April 2015, NOVELAS TV has attracted a very large audience, to the point where it is now by far the most watched pan-African channel in French-speaking sub-Saharan Africa. According to the latest Africascope study, in 2018, 51.5% of respondents had watched the channel in the previous...
Interview with Denise Époté, Director of TV5 Monde Afrique
According to the latest Africascope 2018 results, TV5 Monde Afrique is the most watched generalist channel across Africa, with a 5% audience share and a 48.5% cumulative audience over the last seven days. What do you think is the secret to your channel's enduring success? The mirror effect is undeniable!...
Interview with Stanislas Seveno, Senior Client Advisor at Kantar TNS
The Africascope results have just been released. What stands out to you about the 2018 edition? Firstly, we can see strong growth momentum among internet users across the board. This is particularly true in Senegal, Côte d'Ivoire, and the Democratic Republic of Congo, where the development of lower-cost data plans...
Interview with Sahifoulaye Koné, Director of RTI Digital
Sahifoulaye Koné began his career at Côte d’Ivoire Telecom in 2000 before joining the communications team at Orange France’s International Division (AMEA). He joined RTI in 2014 at the instigation of CEO Ahmadou Bakayoko, who appointed him Head of Multimedia and Communications in 2015 and then Director of RTI Digital,...
Interview with Alexandre Rideau, director of Keewu Production
Alexandre Rideau is the CEO of Senegalese production company Keewu. Founded in Senegal in 2012, Keewu joined French group Lagardère Studio in October 2015. What is your background? I have been in Africa since 2005 and am a founding member and director of the NGO RAES (African Network for Education,...
Interview with Damiano Malchiodi, Managing Director of A+ Ivoire
On the occasion of the launch of A+ Ivoire on the CANAL satellite on Tuesday, January 15, 2019, Damiano Malchiodi, its CEO, shares with us his ambitions and vision for the future of this new channel, which will enrich the Ivorian audiovisual landscape. As a reminder , A+ Ivoire will...