Category: IA

OpenAI has just launched Atlas, its own web browser. The idea is not simply to offer a competitor to Chrome or Safari, but to rethink the way we explore and use the web.Rather than navigating from site to site, tab after tab, Atlas offers a built-in assistant—an AI that understands...

OpenAI, famous for its ChatGPT artificial intelligence tool, recently announced that it would maintain its current structure, despite external debates and pressure. While critical voices, including that of Elon Musk, have spoken out against its operations, the company has chosen to preserve its hybrid status, combining a non-profit parent company...

The exclusive survey conducted by ADWEKNOW on the use of Generative Artificial Intelligence in communication campaigns in French-speaking Africa aimed to provide an initial overview of the practices, benefits, and challenges encountered in the field. The study was conducted among communications professionals in French-speaking sub-Saharan Africa, and we collected responses...

There are only a few days left to participate inADWEKNOW's exclusive survey on the use of Generative Artificial Intelligence in communication campaigns in French-speaking Africa. An essential study for better understanding practices, benefits, and challenges encountered in the field.  How are agencies and advertisers actually integrating generativeAI? What are...

Marketing or communications directors in agencies or at advertisers, art directors, content creators, graphic designers, freelancers, etc. Take our anonymous survey on the use of AI in advertising and communications professions in French-speaking Africa. It only takes a few minutes, and it starts here. https://fr.surveymonkey.com/r/669RMRF The results of this survey...

Generative artificial intelligence is profoundly transforming the world of communications and marketing. From automated content creation to message personalization and advertising campaign optimization, AI opens up new possibilities... but also raises questions. How are agencies and advertisers actually using it in Africa? What are the benefits and challenges? Who are...

On March 11, 2025, OpenAI announced the launch of new tools designed to simplify the development of intelligent agents, marking an important step toward democratizing access to these complex systems. In concrete terms, intelligent agents are programs capable of performing various tasks autonomously, such as browsing the internet, exploiting data,...

Launched in August 2022, Perplexity AI has quickly become a benchmark in the field of AI-augmented search. This revolutionary tool combines the power of a traditional search engine with the intuitiveness of a conversational assistant, offering an enriched, personalized, and rigorously sourced user experience. Intuitive and sourced research Perplexity's main...

Generative artificial intelligence raises major regulatory issues, particularly with regard to copyright and model transparency. Faced with these challenges, the world's major powers are adopting very different approaches. The European Union: a pioneer in regulation The European Union is the first to have established a clear legal framework for generative...

Video artificial intelligence is redefining audiovisual creation at breakneck speed. In just a few months, technological advances have propelled video generation to unprecedented levels. What was once the stuff of science fiction is now an accessible reality. Let's dive into this rapidly evolving field. Tools That Are Shaking Up the...