The Axian Group, based in Madagascar, has announced the rebranding of its mobile network operators in Madagascar, the Comoros, Senegal, Togo, and Tanzania under the unified Yas brand. Initially focused on its domestic market in Madagascar, Axian Telecom has gradually expanded its presence in Africa in recent years and now...
GSMA: Mobile money set to boom in 2022
Mobile money is experiencing rapid growth on the African continent. And with good reason: mobile and digital technologies have become essential tools, and mobile money transfers and payments are playing an increasingly important role in the lives of hundreds of millions of Africans who use them on a daily basis. ...
The Voice Africa on AirtelTV in 14 African countries starting March 26
Airtel, the telecom operator based in New Delhi and present in 14 African countries, is launching the first season of The Voice Africa on Sunday, March 26, 2023, on Airtel TV. The program will run for 25 weeks. 100 contestants will participate in blind auditions, battles and cross battles, and...
Celtiis: Benin welcomes a new telephone operator
Set up by the local government and Sbin SA (Beninese digital infrastructure company), Celtiis is officially the new telephone operator launched in Benin on October 21. The latest addition is the result of South-South cooperation between Benin and Senegal through a partnership with the Sonatel Group, which is already present...
Orange, MTN, MOOV, top investors in Ivory Coast
The three operators that share the telecoms market in Côte d'Ivoire—Orange, MTN, and MOOV—rank in the top three in the 2019 brand rankings published by Strat'marques based on Brand Media monitoring data. This market, which consists mainly of these three brands, accounts for 12.6% of the total advertising market. Orange...
MOOV AFRICA: Maroc Telecom's African subsidiaries united under a common brand identity
The African telecoms landscape welcomes a new brand, "Moov Africa," which brings together all the subsidiaries of the Maroc Telecom Group. Present in Togo since 2015, Maroc Telecom Group, a leading African telecoms operator in several countries, is present in 11 countries on the continent: Morocco, Benin, Burkina Faso, Côte...
Ayoba, the African "WhatsApp"
With over a billion users worldwide, WhatsApp has become the new playground for media outlets and economic operators. On the African continent, WhatsApp occupies a privileged position and is becoming increasingly popular. However, the instant messaging app is no longer alone on the market and faces new competition... MTN, an...
Press release: Melody and Melody d'Afrique channels set out to conquer African audiences
On its 19th anniversary, Melody, the first music and entertainment channel dedicated to French and international music legends, had already integrated the African continent into the Canal+ Afrique package. Now it is the turn of its little sister, MELODY D'AFRIQUE, which offers the same concept entirely dedicated to the roots...
ECOWAS: Free incoming calls while roaming planned for the end of December 2019
People living in the ECOWAS region should be able to benefit from free incoming calls while roaming by the end of December 2019. Ministers responsible for telecommunications/ICT in ECOWAS member countries met in Ouagadougou on October 4 to implement the Community Regulation on roaming on public mobile communications networks. This...