According to a recent study conducted by GEOPOLL, TikTok is now the second most widely used social network in sub-Saharan Africa, behind Facebook, which remains the most popular social network. Indeed, TikTok usage in the region has grown significantly in recent years. According to the study, the Chinese social network...
Africascope 2022/2023: TikTok gains ground in Senegal, Mali, and Ivory Coast
According to the latest AFRICASCOPE results for the year 2022/2023, internet usage in the eight French-speaking sub-Saharan African countries studied has changed little since the last survey. Regular Internet users (at least once a week) now account for 54% of the population, with significant variations from one country to another:...
METRICOOL: What are the Instagram trends to follow in 2023?
For several years now, META has been supporting its presence on the continent through its Facebook, WhatsApp, and Instagram platforms, thereby contributing to the development of the digital ecosystem in a region where social media has 155 million monthly active users. For its part, Instagram, a major influencer, has grown...
Adicomdays explores digital Africa in podcast format
It was one of the major topics discussed at Adicomdays 2020, the African digital creativity event: the "voice," and more specifically podcasts, which raise questions about their future on the continent and their ability to become widespread. As Diane Audrey N'Gako pointed out on this occasion: "Culturally, we are used to...
Dates announced for the 7th edition of ADICOMDAYS
After a sixth edition held in Abidjan, ADICOMDAYS returns to Parison November 10, 2023. Organized by Totem Expérience, this 7th edition will be a special "Diaspora" edition with the main theme: "From content creator to business entrepreneur." After Paris in 2017, Abidjan, and Dakar, the digital industry's premier event is...
The Al Mada Group is set to acquire a majority stake in the Senegalese group PATISEN.
Teralys, a subsidiary of the Al Mada investment fund owned by the Moroccan royal family, has just signed a memorandum of understanding to acquire a majority stake in the Senegalese agri-food group Patisen. Founded in 1981 and led by its founder, Youssef Omaïs, Patisen is a leading company in Senegal...
Two Cameroonian entrepreneurs join forces to publish a book on 10 years of e-commerce in Africa
"Africa has been wrong about e-commerce for more than 10 years" is the title of the book published by Éditions Universitaires Européennes (EUE) by Simon Mbelek and Pierre-Lionel Ebe, two public relations and marketing specialists who have been involved in the world of commercial and financial transactions on the internet...
Digital Africa invests in Ivorian startup Fatala Digital House
Digital Africa has just announced its investment in the Ivorian startup Fatala Digital House. This strategic partnership aims to accelerate the digital transformation of European and African companies by drawing on talent and expertise on the continent. It should be noted that Digital Africa, conceived as a community of partners...
Ambition Africa 2023 is preparing for its fifth edition, to be held on October 17 and 18, 2023.
On October 17 and 18, 2023, Business France is organizing the Ambition Africa 2023 event, which will take place at the Ministry of Economy, Finance, and Industrial and Digital Sovereignty, in the presence of ministers, ambassadors, high-level speakers, and business delegations from across the African continent. Discover the program for...
Only a few days left to apply to Bearing Point's International Development Observatory
BearingPoint honors French companies that forge the best relationships with local ecosystems in Africa. For 14 years, BearingPoint and its partners have been interviewing business leaders about the challenges of international development. This year, to mark the 14th anniversary of the International Development Observatory, BearingPoint and its partners HEC, La...