On September 30, 2024, AYNID was officially launched in Abidjan, Ivory Coast. This new e-commerce startup promises to transform business practices by meeting the needs of local businesses and consumers with an all-in-one platform that simplifies online transactions while providing a seamless and secure experience. Mr. Cédric Oka Baidai, founder...
Burkina Faso: CSC seeks to better regulate social media
Burkina Faso's High Council for Communication (CSC) has announced its intention to better regulate social media. "The new vision of the CSC's board of advisors is to achieve ambitious media regulation by strengthening its material, technical, and human capacities, as well as its methods for regulating social media," Ouédraogo said...
Africascope Sept 2023/June 2024 – Key findings on Internet usage
The results of the September 2023–June 2024 wave of the AFRICASCOPE study are now available to subscribers. In addition to TV and radio audience figures, they provide insights into Internet usage and social media use. INTERNET Internet usage continues to increase. It rose from an average of less than 50%...
Digital advertising: we tell you everything you need to know about the different advertising formats
Digital advertising is increasingly being used by advertisers in French-speaking sub-Saharan Africa. According to our estimates, it already accounts for between 10 and 15% of total advertising expenditure by advertisers, with significant disparities between countries, of course, since Internet penetration also varies greatly from one country to another. Display Advertising...
RTS 1, the most popular channel on Facebook in Senegal
As we do every year, we are publishing the results concerning the number of followers on the Facebook pages of Senegalese channels. The number of subscribers to the channel's Facebook page is an indicator that reveals its popularity, influence, and the connection it has built with its audience over the...
Number of Facebook followers: NCI widens the gap
As we do every year, we publish the TOP channels based on their number of Facebook subscribers. Although not an audience indicator, the number of Facebook subscribers is a good indicator of a television channel's popularity and influence among a country's population. NCI, which saw the strongest growth in 2023...
The TOP 9 startups for the 3rd edition of the AfricaTech Awards (VIVATECH)
The AfricaTech Awards were created to support start-ups aiming to make a positive impact in the following three areas: climate technology, e-commerce and fintech, and health. The 2024 awards ceremony organized as part of VIVATECH will take place from May 22 to 25, 2024, in Paris. CLIMATE TECHNOLOGY HYSPER aims...
Y'ello Startup: a look back at the launch of the 5th edition
It's official, the 5th edition of Y'ello Startup is underway! 🚀🎉 On September 15, 2023, MTN Côte d'Ivoire launched the fifth edition of its Y'ello Startup program, which aims to support 20 startups. The event brought together key players from the startup ecosystem and the financial sector to discuss the...
The Al Mada Group is set to acquire a majority stake in the Senegalese group PATISEN.
Teralys, a subsidiary of the Al Mada investment fund owned by the Moroccan royal family, has just signed a memorandum of understanding to acquire a majority stake in the Senegalese agri-food group Patisen. Founded in 1981 and led by its founder, Youssef Omaïs, Patisen is a leading company in Senegal...
Digital Africa invests in Ivorian startup Fatala Digital House
Digital Africa has just announced its investment in the Ivorian startup Fatala Digital House. This strategic partnership aims to accelerate the digital transformation of European and African companies by drawing on talent and expertise on the continent. It should be noted that Digital Africa, conceived as a community of partners...