Category: Digital-en

Digital advertising is increasingly being used by advertisers in French-speaking sub-Saharan Africa. According to our estimates, it already accounts for between 10 and 15% of total advertising expenditure by advertisers, with significant disparities between countries, of course, since Internet penetration also varies greatly from one country to another. Display Advertising...

As we do every year, we are publishing the results concerning the number of followers on the Facebook pages of Senegalese channels. The number of subscribers to the channel's Facebook page is an indicator that reveals its popularity, influence, and the connection it has built with its audience over the...

As we do every year, we publish the TOP channels based on their number of Facebook subscribers. Although not an audience indicator, the number of Facebook subscribers is a good indicator of a television channel's popularity and influence among a country's population. NCI, which saw the strongest growth in 2023...

2 trillion CFA francs (US$4 billion) – that is the cost of cybercrime in Africa according to the International Telecommunication Union (ITU) . This is a significant amount that clearly illustrates the threat facing an increasingly connected Africa, which is lagging behind in the field of IT security. This observation...

While the issue of connectivity on the African continent and the profound inequalities in Internet access are often mentioned, there is nevertheless a noticeable development of digital technology across the continent. But in Africa, as elsewhere, the development of digital technology also increasingly exposes states to the threats of cybercrime. Côte...

Two years ago, Totem Experience organized a screening in Abidjan of ADICOMWATCH, a film showcasing the best Ivorian and African commercials and brand content from the past year! ADICOMWATCH, "the movie screening unlike any other," is repeating the event, this time in Kinshasa, for a movie, cocktail, and networking event...

After reaching one million readers on the continent a year ago, YouScribe, the digital streaming library, has announced the launch of its operations in Ghana. This is an important milestone, as YouScribe is strengthening its presence in English-speaking Africa following its launch in South Africa in 2021. To accelerate its...

After successive fundraising rounds, the startup dedicated to African fashion, renamed ANKA in 2020, will cease operations.  This was announced on LinkedIn on March 20. Co-founder Moulaye Tabouré announced the news without providing further information on the reasons behind this decision. In its ten years of existence, Afrikrea has established...

Last week, West and Central Africa experienced a major internet outage, depriving people in many countries of access to the internet, social media, and tools for making bank transfers and international calls.   Nigeria, Ivory Coast, Benin, Ghana, Togo, and Burkina Faso were the most affected countries.  The outage was less...