On September 30, 2024, AYNID was officially launched in Abidjan, Ivory Coast. This new e-commerce startup promises to transform business practices by meeting the needs of local businesses and consumers with an all-in-one platform that simplifies online transactions while providing a seamless and secure experience. Mr. Cédric Oka Baidai, founder...
Burkina Faso: CSC seeks to better regulate social media
Burkina Faso's High Council for Communication (CSC) has announced its intention to better regulate social media. "The new vision of the CSC's board of advisors is to achieve ambitious media regulation by strengthening its material, technical, and human capacities, as well as its methods for regulating social media," Ouédraogo said...
Africascope Sept 2023/June 2024 – Key findings on Internet usage
The results of the September 2023–June 2024 wave of the AFRICASCOPE study are now available to subscribers. In addition to TV and radio audience figures, they provide insights into Internet usage and social media use. INTERNET Internet usage continues to increase. It rose from an average of less than 50%...
Digital advertising: we tell you everything you need to know about the different advertising formats
Digital advertising is increasingly being used by advertisers in French-speaking sub-Saharan Africa. According to our estimates, it already accounts for between 10 and 15% of total advertising expenditure by advertisers, with significant disparities between countries, of course, since Internet penetration also varies greatly from one country to another. Display Advertising...
RTS 1, the most popular channel on Facebook in Senegal
As we do every year, we are publishing the results concerning the number of followers on the Facebook pages of Senegalese channels. The number of subscribers to the channel's Facebook page is an indicator that reveals its popularity, influence, and the connection it has built with its audience over the...
Number of Facebook followers: NCI widens the gap
As we do every year, we publish the TOP channels based on their number of Facebook subscribers. Although not an audience indicator, the number of Facebook subscribers is a good indicator of a television channel's popularity and influence among a country's population. NCI, which saw the strongest growth in 2023...
The TOP 9 startups for the 3rd edition of the AfricaTech Awards (VIVATECH)
The AfricaTech Awards were created to support start-ups aiming to make a positive impact in the following three areas: climate technology, e-commerce and fintech, and health. The 2024 awards ceremony organized as part of VIVATECH will take place from May 22 to 25, 2024, in Paris. CLIMATE TECHNOLOGY HYSPER aims...
Cyber Africa Forum: Cybercrime costs Africa 2 trillion CFA francs
2 trillion CFA francs (US$4 billion) – that is the cost of cybercrime in Africa according to the International Telecommunication Union (ITU) . This is a significant amount that clearly illustrates the threat facing an increasingly connected Africa, which is lagging behind in the field of IT security. This observation...
Connectivity and cybersecurity: Abidjan hosts the Cyber Africa Forum
While the issue of connectivity on the African continent and the profound inequalities in Internet access are often mentioned, there is nevertheless a noticeable development of digital technology across the continent. But in Africa, as elsewhere, the development of digital technology also increasingly exposes states to the threats of cybercrime. Côte...
ADICOMWATCH: new session in Kinshasa
Two years ago, Totem Experience organized a screening in Abidjan of ADICOMWATCH, a film showcasing the best Ivorian and African commercials and brand content from the past year! ADICOMWATCH, "the movie screening unlike any other," is repeating the event, this time in Kinshasa, for a movie, cocktail, and networking event...