As we mentioned in a previous article, TV channels' social media strategies vary considerably in Senegal and Côte d'Ivoire. In Ivory Coast, Facebook remains the primary means for channels to promote their programs, far ahead of TikTok, Instagram, or even YouTube. In the game of the most popular channel on...
rtiplay.ci: RTI's new platform.
On July 5, RTI launched its new RTIPLAY platform, which brings together all media published by the RTI group. Several official communications from RTI and its presenters invited the public not to miss this launch, emphasizing the importance of the platform for gathering and sharing local and national stories with...
Senegalese and Ivorian television channels conquer social media
Between 2020 and 2025, the West African audiovisual landscape underwent a veritable digital revolution. In Senegal and Côte d'Ivoire, changing habits, driven by an explosion in mobile connectivity, prompted television channels to invest heavily in social media platforms to attract a young, connected audience hungry for short, funny, or interactive...
The 9th edition of ADICOMDAYS will take place online on July 2.
For once, the next edition of ADICOM DAYS (yes, we are already at the 9th edition) will take place online on July 2. The theme chosen this year by Kahi Lumumba and his team is "FUTURE MAKERS: DIGITAL TECHNOLOGY FOR SOCIAL IMPACT." As every year, Adicom Days is a unique...
Interview with Anais Girod, founder of Gramica
It has now been nine years since you launched your digital business. Where are you today? Gramica is a digital advertising agency that supports more than 200 premium media outlets in French-speaking Africa and the Indian Ocean. We offer a wide range of formats—banners, videos, interactive rich media—which we monetize...
Senegal joins Meta's Llama Impact Accelerator Program
Meta, in collaboration with national innovation agencies and local players in the tech ecosystem, is rolling out the Llama Impact Accelerator: a pan-African program designed to support AI solutions developed on the continent, by and for Africans.The program will be rolled out in four countries: Senegal, Nigeria, Kenya, and South...
Airtel and SpaceX agree to offer high-speed internet services in Africa
(Press release) Airtel Africa announces an agreement with SpaceX to offer Starlink broadband internet services to its African customers. SpaceX has currently acquired the necessary licenses in nine of the 14 countries covered by Airtel Africa. Operating licenses for the remaining five countries are in the process of being obtained.Through...
1 billion in advertising investments for banks in Cameroon
Media Intelligence, a company that tracks advertising investments in Cameroon, has just published a report on the Cameroonian banking sector in 2024. The report includes: A detailed examination of the competitive landscape for banks in Cameroon in 2024 A comprehensive analysis of the various media monitored and the advertising environment...
The new visual identity for ANSSI's activities
The National Agency for Information System Security (ANSSI - Ivory Coast) has revamped the visual identity of its online activities to mark Safer Internet Day. ANSSI now combines the activities of DITT (PLCC, CFAD, ALERTES100, etc.) with those of cybersecurity previously assigned to ARTCI (Audits, CI-CERT, PKI, etc.), thereby combining...
EUTELSAT: 1 million people living in underserved areas could be connected to broadband
(press release) Eutelsat announced that it had fulfilled its commitments under the Partner2Connect Digital Coalition, supported by the International Telecommunication Union (ITU), two years ahead of schedule. This milestone marks the connection of one million underserved people in sub-Saharan Africa to reliable broadband Internet via satellite, reinforcing Eutelsat's commitment to...