The three operators that share the telecoms market in Côte d'Ivoire—Orange, MTN, and MOOV—rank in the top three in the 2019 brand rankings published by Strat'marques based on Brand Media monitoring data. This market, which consists mainly of these three brands, accounts for 12.6% of the total advertising market. Orange...
MOOV AFRICA: Maroc Telecom's African subsidiaries united under a common brand identity
The African telecoms landscape welcomes a new brand, "Moov Africa," which brings together all the subsidiaries of the Maroc Telecom Group. Present in Togo since 2015, Maroc Telecom Group, a leading African telecoms operator in several countries, is present in 11 countries on the continent: Morocco, Benin, Burkina Faso, Côte...
Ayoba, the African "WhatsApp"
With over a billion users worldwide, WhatsApp has become the new playground for media outlets and economic operators. On the African continent, WhatsApp occupies a privileged position and is becoming increasingly popular. However, the instant messaging app is no longer alone on the market and faces new competition... MTN, an...
Press release: Melody and Melody d'Afrique channels set out to conquer African audiences
On its 19th anniversary, Melody, the first music and entertainment channel dedicated to French and international music legends, had already integrated the African continent into the Canal+ Afrique package. Now it is the turn of its little sister, MELODY D'AFRIQUE, which offers the same concept entirely dedicated to the roots...
ECOWAS: Free incoming calls while roaming planned for the end of December 2019
People living in the ECOWAS region should be able to benefit from free incoming calls while roaming by the end of December 2019. Ministers responsible for telecommunications/ICT in ECOWAS member countries met in Ouagadougou on October 4 to implement the Community Regulation on roaming on public mobile communications networks. This...
SENEGAL: Tigo Senegal changes its name to Free Senegal
One year after the dispute between the SAGA Africa Holdings Limited consortium and the Wari group over its sale, Tigo, Senegal's second-largest mobile operator, is changing its name to Free Senegal. The news was announced during the brand's 20th anniversary celebrations and made official on the operator's Twitter account and...
Ivory Coast: Orange invests 180 billion CFA francs to roll out its 4G network
Orange Côte d'Ivoire, a subsidiary of the French group, is marking a new stage in the rollout of its services in Côte d'Ivoire. The operator plans to invest 181 billion CFA francs to strengthen the deployment of its 4G network in Côte d'Ivoire, thereby improving the quality of its services...
South African telecoms company MTN expands into digital
With 233 million users in Africa in 2018, the MTN Group continues to roll out its services in the 21 countries on the continent where it operates. Since March, the South African telecoms company has been making a series of announcements, gradually revealing its ambitions for 2019. On March 4,...
Burkina Faso: Orange obtains the first 4G license
On January 15, the Orange Group subsidiary in Burkina Faso announced that it had obtained the country's first 4G license. The telecoms operator signed this new agreement for 40 billion CFA francs and for a period of 15 years. In the same vein, Orange Burkina has also renewed its 2G...