In 2026, Africa is seeing a boom in events related to artificial intelligence (AI). Conferences, summits, trade shows, and forums dedicated to AI are multiplying across the continent, attracting decision-makers, researchers, entrepreneurs, and digital professionals. This momentum reflects both the urgency of understanding the challenges of AI in specific...
DATE CHANGE: ADICOMDAYS 2026 will be held on Thursday, April 16, and Friday, April 17.
As the Sofitel Abidjan Hotel Ivoire was subject to an exceptional institutional requisition at the request of the Presidency of the Republic on the dates initially planned for ADICOM 10, the event has been postponed by one week and will now take place on April 16 and 17, still at...
Africa & Middle East main contributor to ORANGE's growth
In a press release published on February 18, 2026, ORANGE welcomes the success of its Lead the Future 2023-2025 strategic plan, with its 2025 targets fully achieved, and highlights the particularly strong results of the Africa and Middle East Zone. Key findings EBITDAaL growth of +3.8% and Organic Cash Flow...
Khaby Lame reaches a milestone with a strategic sale worth nearly $1 billion
Khaby Lame continues to write one of the most spectacular success stories in the creator economy. Born in Senegal in 2000 and living in Italy since childhood, the TikTok star has just signed a strategic deal estimated to be worth $975 million. The transaction, announced on February 2, 2026, involves...
The streamer IShowSpeed inspires young people in French-speaking Africa and beyond.
IShowSpeed, whose real name is Darren Watkins Jr., is a 21-year-old American streamer and YouTuber with 50 million followers on YouTube, TikTok, and Instagram. He has established himself as a central figure in web culture among the under-25s, thanks in particular to his highly expressive, sometimes controversial style, which attracts...
ADWEKNOW goes English
Two small flags have just appeared in the right-hand corner of the Adweknow home page. A French flag and an English flag: all our articles are now available in these two languages. To put it simply, we have added an instant translation feature for our articles published in French. One...
Top YouTube channel in Senegal: Marodi TV breaks records
With 8.46 million subscribers, MARODI crushes the competition, but it is its growth over the past year that is particularly impressive: in one year, MARODI TV has gained more than 1,380,000 subscribers on YouTube. The YouTube channel has accumulated over 4.4 billion views, with more than 5,700 videos uploaded. Some...
Top Facebook 2025 Ivorian channels
NCI consolidates its lead with 4.4 million followers on its Facebook page, far ahead of its competitors. The channel, which saw the strongest growth in 2024 compared to 2023, has done it again with 700,000 additional followers in one year. The Facebook page of LA 3, which was by far...
2025 retrospective, consolidation of trends and new dynamics
The year 2025 consolidates several trends already mentioned in 2024, but is also characterized by the desire of private actors, whether French or African, public or private, to participate in the development of the African communications and media market. Across the continent, players in the audiovisual, information, digital, and communications...
GOOGLE to pay $40 million to South African media outlets
(AFP press release) Google has agreed to pay more than $40 million to South African media outlets, many of which are struggling in the digital age, the country's competition authority announced Thursday, accusing the California-based giant of disadvantaging local media. The US company, a subsidiary of Alphabet, has agreed to provide...