Khaby Lame continues to write one of the most spectacular success stories in the creator economy. Born in Senegal in 2000 and living in Italy since childhood, the TikTok star has just signed a strategic deal estimated to be worth $975 million. The transaction, announced on February 2, 2026, involves...
The streamer IShowSpeed inspires young people in French-speaking Africa and beyond.
IShowSpeed, whose real name is Darren Watkins Jr., is a 21-year-old American streamer and YouTuber with 50 million followers on YouTube, TikTok, and Instagram. He has established himself as a central figure in web culture among the under-25s, thanks in particular to his highly expressive, sometimes controversial style, which attracts...
ADWEKNOW goes English
Two small flags have just appeared in the right-hand corner of the Adweknow home page. A French flag and an English flag: all our articles are now available in these two languages. To put it simply, we have added an instant translation feature for our articles published in French. One...
Top YouTube channel in Senegal: Marodi TV breaks records
With 8.46 million subscribers, MARODI crushes the competition, but it is its growth over the past year that is particularly impressive: in one year, MARODI TV has gained more than 1,380,000 subscribers on YouTube. The YouTube channel has accumulated over 4.4 billion views, with more than 5,700 videos uploaded. Some...
Top Facebook 2025 Ivorian channels
NCI consolidates its lead with 4.4 million followers on its Facebook page, far ahead of its competitors. The channel, which saw the strongest growth in 2024 compared to 2023, has done it again with 700,000 additional followers in one year. The Facebook page of LA 3, which was by far...
2025 retrospective, consolidation of trends and new dynamics
The year 2025 consolidates several trends already mentioned in 2024, but is also characterized by the desire of private actors, whether French or African, public or private, to participate in the development of the African communications and media market. Across the continent, players in the audiovisual, information, digital, and communications...
GOOGLE to pay $40 million to South African media outlets
(AFP press release) Google has agreed to pay more than $40 million to South African media outlets, many of which are struggling in the digital age, the country's competition authority announced Thursday, accusing the California-based giant of disadvantaging local media. The US company, a subsidiary of Alphabet, has agreed to provide...
TOP 10 Facebook in Senegal and Ivory Coast
As we mentioned in a previous article, TV channels' social media strategies vary considerably in Senegal and Côte d'Ivoire. In Ivory Coast, Facebook remains the primary means for channels to promote their programs, far ahead of TikTok, Instagram, or even YouTube. In the game of the most popular channel on...
rtiplay.ci: RTI's new platform.
On July 5, RTI launched its new RTIPLAY platform, which brings together all media published by the RTI group. Several official communications from RTI and its presenters invited the public not to miss this launch, emphasizing the importance of the platform for gathering and sharing local and national stories with...
Senegalese and Ivorian television channels conquer social media
Between 2020 and 2025, the West African audiovisual landscape underwent a veritable digital revolution. In Senegal and Côte d'Ivoire, changing habits, driven by an explosion in mobile connectivity, prompted television channels to invest heavily in social media platforms to attract a young, connected audience hungry for short, funny, or interactive...