The media play a central role in African society, offering increasingly diverse means of content distribution through television, the Internet, social media, radio, and SVOD platforms. To fully grasp these developments, it is crucial to analyze, understand, and monitor them over time. Conducting studies is therefore essential to quantify and...
GDP growth of over 6% in six countries in French-speaking sub-Saharan Africa
Real gross domestic product (GDP) growth on the continent is expected to average 3.8% this year and 4.2% in 2025. These figures are higher than the global averages estimated at 2.9% and 3.2%, according to the report "Africa's Macroeconomic Performance and Outlook" published by the African Development Bank Group. According...
IPTV 2023: Catastrophic end to the year in Senegal
While TV advertising investment measured by the Omedia institute had been growing rapidly for nearly two years (+40.6% between 2021 and 2022 and +25% in the first half of 2023 vs. the first half of 2022), advertising activity at the end of the year, marked by events related to political...
CANOSCOPE Opinionway Barometer: NCI to receive award for most-watched TV channel during CAN 2023
On Thursday, February 22, the Opinionway research institute will host an awards ceremony for brands that shone during the 2023 Africa Cup of Nations. Around 100 companies will attend the ceremony at the Sofitel in Abidjan. These trophies are awarded based on the results of the five cumulative waves of...
Médiamétrie publishes TV audience figures for Côte d'Ivoire for the fourth quarter of 2023
Médiamétrie has just published its quarterly press release on the quarterly declarative audience measurement carried out in Côte d'Ivoire. The surveys were conducted, in collaboration with the Omedia institute, face-to-face, in three waves (October 8-23, 2023, November 5-20, 2023, and December 3-18, 2023) among 2,000 people aged 15 and over...
ARTCI: 10 key figures on digital technology in Côte d'Ivoire
The development of the internet is accelerating and represents real potential on the African continent. With the pandemic, digital technology has continued to gain ground in the communications sector. Digitalization was a necessity before the COVID crisis, and it is even more so now. In Côte d'Ivoire in particular, the...
IPTV in Ivory Coast: +10.9% in the third quarter of 2023
Advertising investments in television in Côte d'Ivoire (IPTV), measured by the Omedia institute, which tracks IPTV in several African countries, increased by +10.9% in the third quarter of 2023 compared to the third quarter of 2022. It is mainly in August (+20% vs. 2022) and September (+28% vs. 2022) that...
IPTV CAMEROON: +37% in the third quarter of 2023
According to data collected by the Omedia Institute in Cameroon, TV advertising investments increased by +37% in the third quarter of 2023 compared to the third quarter of 2022. Events played a major role in this growth: FOCAB (China-Cameroon Business Cooperation Forum) and FIAC (Douala International Trade and Business Fair)...
IPTV Senegal: +37.7% in the third quarter
According to the Omedia institute, which tracks TV advertising investments (IPTV) in several African countries, the TV advertising market continues to grow strongly in Senegal. Since the beginning of the year, advertisers' advertising investments have increased by +28.3% compared to the first nine months of 2022. The third quarter grew...
KANTAR launches the third edition of Africa Life
The third edition of Africa Life has just been published by KANTAR. This study covers four countries: Kenya, Nigeria, Senegal, and South Africa. 3,500 interviews were conducted in these four countries in May 2021. Africa Life provides data and insights into the lifestyles and consumption habits of respondents and covers...