Ipsos, one of the world's leading market research companies, present in 90 markets and employing nearly 20,000 people worldwide, announced in a press release that it has entered into exclusive negotiations to acquire The BVA Family. With more than 900 employees in total, The BVA Family has a significant presence...
1XBET Champion of TV Investments in Senegal
As it does every year, Adweknow has compiled a wealth of insights into how brands managed their TV advertising presence in 2024, based on television advertising data published monthly by IPSOS. Key findings 1XBET remains, as in 2023, the largest advertiser in Senegal. It has been in the TOP 10...
Signing of the agreement between KANTAR S.A., HACA, and the Economic Interest Group of DTT Broadcasters
The signing ceremony for the agreement between KANTAR S.A., the Economic Interest Group of DTT Broadcasters, and the HACA took place on Friday, March 7, 2025. This agreement is a major milestone in providing Côte d'Ivoire with a means of measuring audiovisual media audiences, with all stakeholders agreeing that audience...
AFRICASCOPE 2024: Nearly 80% of Senegalese people go online every day
The results of the Africascope 2024 study, which summarizes the waves of surveys conducted between January and December 2024 in eight countries, confirm the dominance of television as the most consumed media in all countries covered by the survey. Behind television, the Internet continues to grow: on average, 60% of...
IPTV Ivory Coast: +33.1% in 2024 vs. 2023
According to IPSOS, which tracks television advertising investments in Ivory Coast, TV advertising investments increased by 33.1% in 2024 compared to 2023. The year began with remarkable growth linked to the Africa Cup of Nations, which generated considerable enthusiasm among advertisers (+83% in the first quarter of 2024 compared to...
IPTV in Senegal: +16.7% in 2024
According to IPSOS SENEGAL, which measures advertising investment in television in Senegal TV advertising investments in Senegal increased by 16.7% in 2024 compared to 2023. As in 2023, this growth is mainly due to an exceptional first half (+35.5%), with the third and fourth quarters remaining at the same level...
Médiamétrie publishes audience figures for Senegal for the second half of 2024
Médiamétrie has just published a press release concerning the survey conducted with its partner Omedia from September 29 to October 14, October 27 to November 11, and November 24 to December 9, 2024, on the Senegalese market. The survey is based on a sample of 1,409 people aged 15 and...
HACA selects KANTAR as the official audience measurement operator in Ivory Coast
After a rigorous selection process, the High Authority for Audiovisual Communication (HACA) has just announced in a press release that KANTAR has been chosen to measure audiovisual media audiences in Côte d'Ivoire. The operator received unanimous votes from DTT channel publishers, confirming its expertise and leadership in the field of...
KANTAR sells KANTAR MEDIA to HIG CAPITAL
Kantar refocuses on marketing analytics and AI Global market research leader Kantar has announced the sale of its Kantar Media division to H.I.G. Capital, a US-based investment fund, for an estimated $1 billion. This acquisition is part of the group's strategy to refocus on its core activities, particularly marketing analysis...
Retrospective 2024: the sequel
Our 2024 retrospective, the first articles of which were published at the end of the year, focuses on the major topics that marked the year just ended and that will certainly be at the center of media conversations in French-speaking Africa in 2025. The first part of this retrospective focused...