Médiamétrie has just published a press release concerning the survey conducted with its partner Omedia from September 29 to October 14, October 27 to November 11, and November 24 to December 9, 2024, on the Senegalese market. The survey is based on a sample of 1,409 people aged 15 and...
HACA selects KANTAR as the official audience measurement operator in Ivory Coast
After a rigorous selection process, the High Authority for Audiovisual Communication (HACA) has just announced in a press release that KANTAR has been chosen to measure audiovisual media audiences in Côte d'Ivoire. The operator received unanimous votes from DTT channel publishers, confirming its expertise and leadership in the field of...
KANTAR sells KANTAR MEDIA to HIG CAPITAL
Kantar refocuses on marketing analytics and AI Global market research leader Kantar has announced the sale of its Kantar Media division to H.I.G. Capital, a US-based investment fund, for an estimated $1 billion. This acquisition is part of the group's strategy to refocus on its core activities, particularly marketing analysis...
Retrospective 2024: the sequel
Our 2024 retrospective, the first articles of which were published at the end of the year, focuses on the major topics that marked the year just ended and that will certainly be at the center of media conversations in French-speaking Africa in 2025. The first part of this retrospective focused...
Audience measurement: the ups and downs in Côte d'Ivoire between regulation and technical innovations
The issue of audience measurement in Côte d'Ivoire is at the center of debate, reflecting a crucial challenge for the country's audiovisual and advertising ecosystem. In recent months, the High Authority for Audiovisual Communication (HACA) has stepped up its warnings against unregulated measurement initiatives, even as the audiovisual landscape evolves...
2024 in Retrospect: A Year of Upheaval and Opportunity for African Media
The year 2024 was marked by the variously appreciated positions and interventions of public authorities, but also by a fierce determination on the part of private actors to participate in the undeniable development of the African communications and media market. Across the continent, players in the audiovisual, information, digital, and...
Ivory Coast: Médiamétrie throws in the towel
Following decisions made by the High Authority for Audiovisual and Communication (HACA), which recently reiterated that "any audience measurement carried out outside its framework and certification is considered illegal and constitutes a violation of current legislation," Médiamétrie has just announced on social media, through Arnaud Annebicque, Director of the International...
IPTV in Ivory Coast +3.4% in the third quarter of 2024
According to the Omedia institute, which tracks TV advertising investments by advertisers in Ivory Coast, TV advertising investments increased by 3.4% in the third quarter of 2024. Overall, IPTV grew by 34.2% in the first nine months of the year compared to the first nine months of 2023. This significant...
Multi-year agreement between EUTELSAT and Q-KON
(AFP dispatch) Eutelsat Group announces the signing of a new multi-year agreement with Q-KON, a major provider of satellite solutions and services, to extend low Earth orbit (LEO) satellite services across sub-Saharan Africa. This new agreement will accelerate the rollout of high-speed, low-latency connectivity services for businesses and communities in...
TechStart: VODACOM and AWS join forces to train young people in digital technology in the DRC
The Vodacom Foundation is partnering with Amazon Web Services (AWS) to accelerate digital development and improve access to new technologies in the Democratic Republic of Congo (DRC). This initiative, called "TECHSTART," aims to equip young Congolese people with the skills they need to fill junior positions in the cloud computing...