Médiamétrie has just published, as it does every two months , the audience results for the fifth wave (July/September 2022) of its regular declarative measurement, carried out with Omedia from July 2 to 17, 2022, and from September 3 to 18, 2022. The TV audience and Internet usage study is...
Ivory Coast: TV viewership and internet usage in Abidjan in the third quarter of 2022, according to Médiamétrie
Médiamétrie has just published the results for the third quarter of 2022 of its regular declarative measurement, carried out in Côte d'Ivoire with Omedia from July 2 to 17, 2022, August 6 to 21, 2022, and September 3 to 18, 2022. The study provides information on the awareness, viewing habits,...
IPTV 2021: How are brands using TV in Cameroon?
Every month, Omedia provides information on television advertising investments and ranks brands according to their level of TV investment in a monthly TOP 10 list. After Senegal and Ivory Coast, ADWEKNOW was able to assess how brands managed their TV advertising presence in Cameroon during 2021. 41 advertisers are mentioned...
Senegal (+8.1%) tops IMF growth forecasts for 2023
The IMF has just published its growth forecasts for 2022 and 2023 for sub-Saharan Africa According to the IMF, GDP growth for sub-Saharan Africa as a whole, which stood at 4.7% in 2021, is expected to decline sharply in 2022 to 3.6%, due to the international slowdown, tighter global financial...
Médiamétrie expands the geographical scope of its audience measurement in Côte d'Ivoire
Médiamétrie has just announced two new initiatives concerning its measurement of radio and television audiences in Côte d'Ivoire. Médiamétrie has decided to expand its survey to four new major Ivorian cities: Bouaké, Daloa, Korhogo, and San Pedro, thereby ensuring greater representativeness, and to increase the number of interviews conducted during...
Audience measurement in Côte d'Ivoire: the government will give its response by the end of the year
The HACA, which has been at the forefront of audience measurement for several years, kindly agreed to answer our questions about the working hypothesis currently circulating in order to clarify the situation. What is the current situation? Operators in the audiovisual sector have expressed to the government their desire for...
80.1% of Abidjan residents watched the Senegal-England match.
Curiously, there are few studies on the interest generated by the World Cup in Africa, despite the continent's well-known passion for soccer. In Ivory Coast, the Fieldpro Research institute surveyed residents of Abidjan during the Senegal-England match and provided initial insight into the success of this competition. According to this...
Médiamétrie announces two major technology partnerships with Nielsen and Kantar
Against a backdrop of growing digital offerings and connected devices, and rapidly changing consumer behavior, Médiamétrie has announced two technology partnerships with Nielsen and Kantar. These two partnerships aim to mobilize the best technologies available worldwide to offer the French market audience measurement tools that are increasingly in tune with...
57 million subscribers to pay-TV platforms in 2028, according to Digital TV Research
As it does every January, Digital TV RESEARCH has just published its report on the evolution of pay TV in Africa. According to this institute, although the number of pay TV subscribers will continue to grow, the increase will be less significant than predicted in the previous edition of the...
Médiamétrie 4th quarter 2022: A+ Ivoire leads in PDA, NCI leads in viewing time
Médiamétrie, which decided to expand its survey to four new major cities in Côte d'Ivoire : Bouaké, Daloa, Korhogo, and San Pedro, has just published the first audience results for this new area for the fourth quarter of 2022. This regular declarative measurement, carried out with Omedia in three waves...