These two channels account for more than 35% of the total audience and are ahead of pan-African channels. NOVELAS TV, which often ranks first in other African countries, accounts for "only" 8.3% of the total audience in BURKINA. The five CANAL+ SPORT channels account for 6% of the total audience,...
Top ratings for pan-African channels: NOVELAS TV still in the lead, ZEEMAGIC TV and A+ enter the top 10
The top 10 pan-African channels still include NOVELAS TV, CANAL+ SPORT, TV5 MONDE, TRACE AFRICA, and NOLLYWOOD TV in the top five spots, in that order. Despite the entry into the TOP 10 of ZEE Magic TV, which broadcasts Bollywood productions dubbed into French and targets the same audience, NOVELAS...
What is the hierarchy of TV, radio, and internet usage in French-speaking Africa?
In 2019, on average across the eight countries surveyed by Kantar in its Africascope study, 92% of individuals aged 15 and over watched television on a daily basis, 62% of individuals aged 15 and over listened to the radio daily. 28% of those aged 15 and over accessed the internet...
Africascope 2019: press release from RFI and France 24
More than half of the population listens to and watches RFI and France 24 in French-speaking Africa every week In 2019, RFI and France 24 confirmed their success in French-speaking African countries and their leading positions in terms of brand awareness and audience ratings, according to the results of the...
Africascope 2019: press release from CANAL+ ADVERTISING
CANAL+ Advertising ranks No. 1 in audience ratings in French-speaking sub-Saharan Africa The results of the 2019 AFRICASCOPE study conducted by KANTAR TNS highlight the performance of the pan-African television channels marketed by CANAL+ ADVERTISING The surveys were conducted between September 2018 and June 2019 among a representative sample of...
Africascope 2019: one in two Africans has already heard of DTT
Africascope 2019, the study conducted by KANTAR between September 2018 and June 2019 in eight French-speaking sub-Saharan African countries, this year includes questions on DTT in Africa (awareness, use, intention to purchase equipment, obstacles, etc.). There are, of course, significant disparities between countries, as some have already made the switch...
Media measurement: Digital terrestrial television in Côte d'Ivoire – First half of 2019
In Côte d'Ivoire, more than 85% of people who are familiar with DTT intend to purchase equipment. Médiamétrie and Omedia are supporting the digital transition in French-speaking sub-Saharan Africa and have published the results of the latest DTT barometer in Côte d'Ivoire. From 2015 to 2020, sub-Saharan African countries are...
Médiamétrie: TV and radio audiences and internet usage in Côte d'Ivoire – First half of 2019
Television Between March 24 and May 20, 2019, more than 9 out of 10 people (91.6%) living in Abidjan and Bouaké watched television on an average weekday (Monday-Sunday). They spent an average of 3 hours and 48 minutes watching television each day. During this period, Ivorian television channels achieved an...
UAR and Kantar launch audience measurement for CAN 2019
The African Broadcasting Union, exclusive holder of the broadcasting rights for the 2019 Africa Cup of Nations for sub-Saharan Africa, has entrusted Kantar TNS with measuring the competition's audience. Given the lack of statistical data on audience measurement for sporting competitions and other major international events on the African continent,...
TV in Benin: Top Ratings 2018
According to KANTAR, which has just published the Africascope 2018 results for Benin, television is watched by 93% of the population surveyed for an average of only 2 hours and 39 minutes, which is quite far from the standards of other countries studied as part of Africascope. In television, the...