On December 17, 2025, the High Authority for Audiovisual Communication (HACA) issued a press release informing all players in the audiovisual and advertising market (TV and radio publishers, advertisers, agencies, and advertising sales houses) that it had "terminated its service contract with KANTAR TNS-MB for the design, implementation, and operation...
Advertising investments: +33% in Guinea in the first half of 2025
There is little data available on advertising investment in Guinea, and when such data does exist, it is not generally disclosed. This lack of visibility on developments in the advertising market is one of the reasons limiting the growth of advertising investment and, consequently, media funding. We shared this observation...
EXCLUSIVE: Ivory Coast: initial results of the new media audience measurement system
ADWEKNOW was able to obtain audience share figures for Ivorian channels measured by KANTAR under the supervision of the HACA for June and July 2025 for the entire population aged 15 and over. First observation: the share of Ivorian channels remains stable regardless of the distribution of these audiences among...
Interview with Arnaud Moisan, Director of Ipsos in Senegal
A few years ago, you founded Omedia with Christophe Gondry and Karim Konaté, and just under two years ago, Omedia was sold to IPSOS, which had closed its offices in 2000 at the time of COVID. What explains IPSOS's return? Ipsos, which had offices until 2020, left Côte d'Ivoire and...
What is the purpose of audience studies?
The recent publication of the official press release from the Africascope study and that of the HACA on media audiences in Côte d'Ivoire has taught us what is already known to all and which is perpetuated from study to study: in French-speaking Africa, everyone watches TV, the Internet continues to...
The good health of television and the internet according to Africascope 2024/2025
As it does every fall, Kantar publishes the results of its Africascope study. This wave of surveys, covering the second half of 2024 and the first half of 2025, covers eight countries and provides results on TV and radio audiences as well as internet usage. According to Florence Ginier, Consulting...
CANAL+ will no longer subscribe to the Africascope study in 2026.
According to our information, CANAL+ will end its participation in the Africascope study in 2026. The CANAL+ group, which, along with France Télévisions, France Media Monde, and TV5 Monde, initiated the study, remained its main subscriber when the France Media Monde channels and stations (France 24 and RFI) and TV5...
IPTV in SENEGAL: -20.4% in the first quarter of 2025
According to IPSOS, which measures television advertising investment in Senegal, this fell by 20.4% in the first quarter of 2025 compared to 2024. This sharp decline should be viewed in relation to the exceptional level reached in 2024 due to the Africa Cup of Nations: with nearly 8.4 billion CFA...
IPTV in Ivory Coast: -14% vs. 2024, +56.8% vs. 2023
According to IPSOS, which tracks advertisers' investments in television advertising (IPTV) in Côte d'Ivoire, these investments fell significantly (-14%) in the first quarter of 2025. This seemingly disappointing result is mainly due to the very sharp increase in January 2024, which saw an all-time high of nearly 2.4 billion CFA...
How Ivorian brands used television in 2024
As it does every year, Adweknow has compiled a wealth of information based on television advertising data published monthly by IPSOS, providing insights into how brands managed their TV advertising presence in Côte d'Ivoire in 2024. Key findings Only 44 advertisers appear at least once in the monthly TOP 10....