According to our information, CANAL+ will end its participation in the Africascope study in 2026. The CANAL+ group, which, along with France Télévisions, France Media Monde, and TV5 Monde, initiated the study, remained its main subscriber when the France Media Monde channels and stations (France 24 and RFI) and TV5...
IPTV in SENEGAL: -20.4% in the first quarter of 2025
According to IPSOS, which measures television advertising investment in Senegal, this fell by 20.4% in the first quarter of 2025 compared to 2024. This sharp decline should be viewed in relation to the exceptional level reached in 2024 due to the Africa Cup of Nations: with nearly 8.4 billion CFA...
IPTV in Ivory Coast: -14% vs. 2024, +56.8% vs. 2023
According to IPSOS, which tracks advertisers' investments in television advertising (IPTV) in Côte d'Ivoire, these investments fell significantly (-14%) in the first quarter of 2025. This seemingly disappointing result is mainly due to the very sharp increase in January 2024, which saw an all-time high of nearly 2.4 billion CFA...
How Ivorian brands used television in 2024
As it does every year, Adweknow has compiled a wealth of information based on television advertising data published monthly by IPSOS, providing insights into how brands managed their TV advertising presence in Côte d'Ivoire in 2024. Key findings Only 44 advertisers appear at least once in the monthly TOP 10....
Exclusive negotiations between IPSOS and The BVA family
Ipsos, one of the world's leading market research companies, present in 90 markets and employing nearly 20,000 people worldwide, announced in a press release that it has entered into exclusive negotiations to acquire The BVA Family. With more than 900 employees in total, The BVA Family has a significant presence...
1XBET Champion of TV Investments in Senegal
As it does every year, Adweknow has compiled a wealth of insights into how brands managed their TV advertising presence in 2024, based on television advertising data published monthly by IPSOS. Key findings 1XBET remains, as in 2023, the largest advertiser in Senegal. It has been in the TOP 10...
Signing of the agreement between KANTAR S.A., HACA, and the Economic Interest Group of DTT Broadcasters
The signing ceremony for the agreement between KANTAR S.A., the Economic Interest Group of DTT Broadcasters, and the HACA took place on Friday, March 7, 2025. This agreement is a major milestone in providing Côte d'Ivoire with a means of measuring audiovisual media audiences, with all stakeholders agreeing that audience...
AFRICASCOPE 2024: Nearly 80% of Senegalese people go online every day
The results of the Africascope 2024 study, which summarizes the waves of surveys conducted between January and December 2024 in eight countries, confirm the dominance of television as the most consumed media in all countries covered by the survey. Behind television, the Internet continues to grow: on average, 60% of...
IPTV Ivory Coast: +33.1% in 2024 vs. 2023
According to IPSOS, which tracks television advertising investments in Ivory Coast, TV advertising investments increased by 33.1% in 2024 compared to 2023. The year began with remarkable growth linked to the Africa Cup of Nations, which generated considerable enthusiasm among advertisers (+83% in the first quarter of 2024 compared to...
IPTV in Senegal: +16.7% in 2024
According to IPSOS SENEGAL, which measures advertising investment in television in Senegal TV advertising investments in Senegal increased by 16.7% in 2024 compared to 2023. As in 2023, this growth is mainly due to an exceptional first half (+35.5%), with the third and fourth quarters remaining at the same level...