The Africascope 2020 study covers eight countries: Burkina Faso, Cameroon, Côte d'Ivoire, Gabon, Mali, Democratic Republic of Congo, Republic of Congo, and Senegal, and provides a detailed snapshot of media consumption among 19.6 million individuals aged 15 and over. Due to the health crisis, the fieldwork for this 2020 study...
When do we watch TV? When do we listen to the radio?
The Africascope study, whose results for the second half of 2020 have just been published by KANTAR, provides valuable information for understanding who watches television and when. The quarterly radio and television ratings curves are particularly informative. 8 a.m. and 8 p.m.: the two peak viewing times for radio and...
Television, radio, and internet usage audience in Cameroon in the second half of 2020
TELEVISION: more daily viewers but slightly less regular Between September 27 and December 7, 2020, 90.3% of residents in the cities of Douala, Yaoundé, Bamenda, and Bafoussam watched television every day. During the same period last year, the figure was 84.8%. Their viewing time averaged 4 hours and 2 minutes,...
Sharp decline in Senegalese media audience share in the second half of the year, according to Médiamétrie
Médiamétrie has just published the latest results of its study on television, radio, and internet usage in Senegal. TELEVISION Conducted between October 11 and December 7, 2020, this study shows significant changes in television consumption compared to last year. Senegalese people are both more numerous and more loyal television viewers:...
Ivory Coast: TV viewership and internet usage in October-November 2020
Médiamétrie has published the results of the fifth wave of its regular declarative measurement of television audiences in Côte d'Ivoire, conducted from October 18 to 30, then on November 2, 7, and 8, 2020, and carried out in the field by Omedia. It should be noted that this wave of...
How do we measure television audiences? Episode 2: Audience measurement
Since the late 1980s, television audience measurement has become considerably more sophisticated. Thanks to the development of technological tools, it is no longer necessary to rely on studies based on individuals' declarations, which had been the basis for audience measurement until then. See also: How are television audiences measured? Episode...
How do we measure television audiences? Episode 1: Declarative measurements
Television audience measurement has kept pace with technological developments and has become increasingly sophisticated over the decades, evolving from surveys based on respondents' statements to automatic measurement requiring virtually no human intervention. The oldest technique, which is now the simplest to implement and by far the least expensive, consists of...
Médiamétrie's fourth wave: nearly 30% increase in viewership for public and private Ivorian channels
The fourth wave of regular audience measurements, conducted by Médiamétrie from September 5 to 20, 2020, among 560 people aged 15 and over, representative of the population living in Abidjan, has just been published and confirms the strengthening of the trends observed in August. See also: TV audience in Côte...
Senegal: Strong growth in TV advertising investment returns in August 2020
With more than 1 billion CFA francs spent on television, Senegalese advertisers returned to growth in August 2020. Driven by major advertisers in the food, telecoms, and health and beauty sectors, TV investment jumped by 23.3% compared to the same period in 2019. Despite this excellent month of August, which...
Cameroon: 28.7% decline in TV advertising investment in August 2020
TV advertising investment in Cameroon fell sharply again in August 2020. With a 28.7% decline compared to August 2019, the TV market has taken another hit. Read also: Cameroon - CRTV and CANAL2 lost 50% of their advertising revenue in July Between January and August, the situation deteriorated by nearly...