Television audience measurement has kept pace with technological developments and has become increasingly sophisticated over the decades, evolving from surveys based on respondents' statements to automatic measurement requiring virtually no human intervention. The oldest technique, which is now the simplest to implement and by far the least expensive, consists of...
Médiamétrie's fourth wave: nearly 30% increase in viewership for public and private Ivorian channels
The fourth wave of regular audience measurements, conducted by Médiamétrie from September 5 to 20, 2020, among 560 people aged 15 and over, representative of the population living in Abidjan, has just been published and confirms the strengthening of the trends observed in August. See also: TV audience in Côte...
Senegal: Strong growth in TV advertising investment returns in August 2020
With more than 1 billion CFA francs spent on television, Senegalese advertisers returned to growth in August 2020. Driven by major advertisers in the food, telecoms, and health and beauty sectors, TV investment jumped by 23.3% compared to the same period in 2019. Despite this excellent month of August, which...
Cameroon: 28.7% decline in TV advertising investment in August 2020
TV advertising investment in Cameroon fell sharply again in August 2020. With a 28.7% decline compared to August 2019, the TV market has taken another hit. Read also: Cameroon - CRTV and CANAL2 lost 50% of their advertising revenue in July Between January and August, the situation deteriorated by nearly...
VOXCO Online/CANAL+ ADVERTISING study: it is vital for brands to continue to speak out (on TV)
CANAL+ Advertising has published the results of the second online survey conducted by the VOXCO Institute in the eight countries usually covered by AFRICASCOPE, plus Madagascar. This survey, conducted between June 15 and July 15, 2020, follows on from the one we reported on last May . The 1,500 people...
TV audience in Ivory Coast: private and public channels neck and neck
Médiamétrie has published the results of the third wave of the new regular declarative measurement of television audiences in Côte d'Ivoire, which was launched in May 2020 due to the health crisis. The surveys were conducted face-to-face over a 16-day period, from July 26 to August 10, 2020, with 554...
What strategies are used for advertising displays in Dakar and Abidjan?
There are few studies on the use of billboards by advertisers in French-speaking Africa, even though it is a major medium in many countries. An analysis of the comparative situation in the capitals of Senegal and Côte d'Ivoire shows the very different situations between the two countries and sheds light...
The TV advertising market declined by 9% in the first half of 2020 in SENEGAL
Advertisers' investments in Senegal's main television channels reached 5.5 billion CFA francs (approximately €8.35 million) in the first half of 2020, according to the Omedia institute. This represents a 9.1% decrease compared to the same period in 2019. This decline was particularly sharp in June 2020, reaching -38% for that...
Omedia launches quarterly Top of Mind brand barometer in Côte d'Ivoire and Senegal
Being a well-known brand is no longer enough. Omedia focuses on the brands that are most present in the public's mind, which thus stand out in their competitive environment, and launches the quarterly Top of Mind brand barometer covering 22 categories of products and services (automotive, banking, sports, stores and...
+38% in Ivory Coast for TV advertising investments
According to the May 2020 results published by OMEDIA concerning TV advertising in Cameroon, Côte d'Ivoire, and Senegal, advertising investments increased by 37.7% on television in Côte d'Ivoire in May 2020 compared to May 2019, after increasing by more than 30% in April. This can be explained by the rise...