According to the Omedia institute, which tracks gross advertising expenditure in Senegal, Côte d'Ivoire, and Cameroon, TV advertising investment in Cameroon remained at the same level in June 2021 as in the previous year (+2% vs. June 2020). However, the first few months of the year had been particularly encouraging,...
Africascope 2021: RFI and France 24 watched by more than half of the population in French-speaking Africa
RFI and France 24 confirm their success in French-speaking African countries and their leading positions in terms of brand awareness and audience ratings, according to the results of the "Africascope September 2020-June 2021"* study conducted by Kantar-TNS in eight countries: Côte d'Ivoire (Abidjan), Senegal (Dakar), Mali (Bamako), Burkina Faso (Ouagadougou),...
Key findings of the KANTAR-Africascope 2021 study
Africascope 2021 provides a detailed snapshot of media consumption during the first half of 2021 in eight sub-Saharan African countries (Cameroon, Côte d'Ivoire, Senegal, Democratic Republic of Congo, Republic of Congo, Mali, Burkina Faso, and Gabon), representing a total of 20.2 million individuals. During the first half of 2021, most...
15.1 million SVOD subscribers in Africa by 2026, according to Digital TV Research
Digital TV Research publishes its five-year forecasts for pay TV every six months. In August 2021, Digital TV Research predicted 15.1 million paying subscribers to SVOD services in Africa by 2026. This forecast figure represents a threefold increase on the 5.1 million expected by the end of 2021. Half of...
AFRICASCOPE Internet traffic 2020/2021: Senegal breaks all records
According to the latest AFRICASCOPE 2020/2021 results published today, Senegal continues to far exceed all other countries studied in terms of internet usage. Regular internet users (at least once a week) represent two-thirds of the Senegalese population, compared to less than 50% in all other countries studied. In all countries...
AFRICASCOPE 2020/2021: For the first time, WhatsApp surpasses Facebook
According to the latest AFRICASCOPE 2020/2021 results published today, the number of people with a WhatsApp account (68%) exceeds the number of people with a Facebook account (64%) for the first time, both on average across the eight countries covered by the study and in each of these countries individually....
Africascope Urban: an innovation from KANTAR
The Africascope study, which measures television and radio audiences and Internet usage twice a year, surveys the populations of the capitals of eight French-speaking African countries twice a year . In order to enable broader geographic targeting, Kantar is offering Afriscascope Urban for the first time since July 2021, which...
IPTV instability in Cameroon and Senegal in April and May 2021
TV advertising data published by Omedia for April and May show the extreme instability of this market, which, although it has remained stable overall since the beginning of the year, is subject to significant month-to-month fluctuations compared to 2020, which was marked by the first months of the health crisis....
Ivory Coast: TV viewership and internet usage in Abidjan – May 2021
Médiamétrie has published the audience figures for the May 2021 interim wave of its regular declarative television audience measurement in Côte d'Ivoire (May 1 to 16, 2021), conducted in partnership with Omedia. Since 2019, Côte d'Ivoire has been transitioning to digital television. Between May 1 and 16, 2021, more than...
Ivory Coast: Media Measurement TV, Radio, and Internet Usage Audiences – March 2021
Médiamétrie has published the results of the March 2021 interim wave of its regular declarative measurement of television and radio audiences in Côte d'Ivoire (March 6 to 21, 2021), conducted in collaboration with Omedia. The purpose of this measurement is to provide television channels, radio stations, communication agencies, and advertisers...