As it does every quarter, Médiamétrie publishes the results of its regular survey of television audiences and internet usage in Côte d'Ivoire. The fieldwork for the fourth quarter of 2021, carried out by Omedia, took place from October 2 to December 19, 2021. TELEVISION The cumulative television audience is at...
Médiamétrie – second half of 2021 in Senegal: TV, radio, and social media on the decline
Médiamétrie has published its findings on TV and radio audiences and internet usage for the second half of 2021. This study was conducted by Médiamétrie and its field partner Omedia in the four municipalities that make up Greater Dakar. The surveys were conducted face-to-face in three waves of 16 days...
The TOP 3 FACEBOOK pages for Senegalese television channels
As we know, Senegal is the French-speaking African country with the highest internet penetration. Although not an indicator of audience size, the number of subscribers to a television channel's Facebook page is indicative of its popularity and influence, as well as the bond it has forged with the population over...
Starting in January 2022, Médiamétrie will publish TV audience ratings in Cameroon every two months.
Médiamétrie, which measures television and radio audiences and internet usage in Cameroon (Douala and Yaoundé) twice a year, plans to increase the frequency of audience surveys from January 2022 and will publish results every two months. See also: Television, radio, and internet usage audiences in Cameroon in the second half...
A+IVOIRE, RTI1, and NCI are the top three digital terrestrial television channels in Ivory Coast.
Médiamétrie has just published the audience results for the third quarter of 2021 from its regular declarative measurement of television audiences in Côte d'Ivoire (from July 3 to September 19, 2021), conducted in collaboration with Omedia. While the general television indicators have not changed significantly compared to previous periods, certain...
54.8% of Ivorians connect to the Internet every day
Médiamétrie has just published the audience results for the third quarter of 2021 from its regular declarative measurement of television audiences in Côte d'Ivoire (from July 3 to September 19, 2021), conducted in collaboration with Omedia. While the general television indicators have not changed significantly compared to previous periods, certain...
IPTV in Ivory Coast: +50% in June and +28.6% in the first half of 2021
The latest figures from the Omedia institute, which tracks advertisers' gross advertising spending in Côte d'Ivoire, show a very strong increase in the TV advertising market (IPTV) in June 2021 (+50% vs. June 2020). Overall, the first half of the year saw growth of +28.6% compared to the first half...
IPTV Senegal in the first half of 2021: +6.3% vs. the first half of 2020
According to data published by the Omedia institute, which tracks gross advertising investments by advertisers in Senegal, Côte d'Ivoire, and Cameroon, TV advertising investments in Senegal rose sharply in June (+36% vs. June 2020). This performance is particularly remarkable given that the first quarter of 2021 saw a 15% decline...
IPTV Cameroon in the first half of 2021: -4.7% vs. the first half of 2020
According to the Omedia institute, which tracks gross advertising expenditure in Senegal, Côte d'Ivoire, and Cameroon, TV advertising investment in Cameroon remained at the same level in June 2021 as in the previous year (+2% vs. June 2020). However, the first few months of the year had been particularly encouraging,...
Africascope 2021: RFI and France 24 watched by more than half of the population in French-speaking Africa
RFI and France 24 confirm their success in French-speaking African countries and their leading positions in terms of brand awareness and audience ratings, according to the results of the "Africascope September 2020-June 2021"* study conducted by Kantar-TNS in eight countries: Côte d'Ivoire (Abidjan), Senegal (Dakar), Mali (Bamako), Burkina Faso (Ouagadougou),...