Definitions Total audience (TA): Number or percentage of individuals who listened to a radio station or watched a television channel at any time during the day, regardless of duration. Listening time per individual (LTI): Average time spent listening to programs broadcast by television channels/radio stations by all individuals in...
Burkina Faso channels at the top on Facebook
RTB and BF1 occupy the top two spots in the TOP 10 channels in terms of Facebook subscribers outside the three countries we analyzed separately: Senegal, Cameroon, and Ivory Coast. Although not an indicator of audience size, the number of subscribers to a television channel's Facebook page is indicative of...
40% mobile internet penetration rate expected in 2025
Since the start of the COVID-19 pandemic, mobile, digital, and internet connections have been considered by many to be essential, even vital tools: remote working, video conferencing, social connections, information, entertainment, etc. Mobile and digital technology have become as essential as water or electricity. To reflect this dynamic and explore...
Cameroon: TV viewership and internet usage during the 2021 Africa Cup of Nations
Médiamétrie has published the audience figures for the first wave (January 8 to 23, 2022) of its regular declarative measurement, carried out with Omedia. This wave covers most of the period during which the Africa Cup of Nations took place in Cameroon this year. Cumulative television coverage levels are very...
Ivory Coast: TV viewership and internet usage in Abidjan in the fourth quarter of 2021, according to Médiamétrie
As it does every quarter, Médiamétrie publishes the results of its regular survey of television audiences and internet usage in Côte d'Ivoire. The fieldwork for the fourth quarter of 2021, carried out by Omedia, took place from October 2 to December 19, 2021. TELEVISION The cumulative television audience is at...
Médiamétrie – second half of 2021 in Senegal: TV, radio, and social media on the decline
Médiamétrie has published its findings on TV and radio audiences and internet usage for the second half of 2021. This study was conducted by Médiamétrie and its field partner Omedia in the four municipalities that make up Greater Dakar. The surveys were conducted face-to-face in three waves of 16 days...
The TOP 3 FACEBOOK pages for Senegalese television channels
As we know, Senegal is the French-speaking African country with the highest internet penetration. Although not an indicator of audience size, the number of subscribers to a television channel's Facebook page is indicative of its popularity and influence, as well as the bond it has forged with the population over...
Starting in January 2022, Médiamétrie will publish TV audience ratings in Cameroon every two months.
Médiamétrie, which measures television and radio audiences and internet usage in Cameroon (Douala and Yaoundé) twice a year, plans to increase the frequency of audience surveys from January 2022 and will publish results every two months. See also: Television, radio, and internet usage audiences in Cameroon in the second half...
A+IVOIRE, RTI1, and NCI are the top three digital terrestrial television channels in Ivory Coast.
Médiamétrie has just published the audience results for the third quarter of 2021 from its regular declarative measurement of television audiences in Côte d'Ivoire (from July 3 to September 19, 2021), conducted in collaboration with Omedia. While the general television indicators have not changed significantly compared to previous periods, certain...
54.8% of Ivorians connect to the Internet every day
Médiamétrie has just published the audience results for the third quarter of 2021 from its regular declarative measurement of television audiences in Côte d'Ivoire (from July 3 to September 19, 2021), conducted in collaboration with Omedia. While the general television indicators have not changed significantly compared to previous periods, certain...