Kantar has just published the 2021 edition of AFRICASCOPE KIDS, a study on TV consumption among children aged 4 to 14. According to this study*, 91% of children aged 4 to 14 watch television every day. They spend an average of 4 hours and 7 minutes per day watching TV....
Cameroon: TV viewership and internet usage January/March 2022
Médiamétrie has published the audience results for the second wave (January/March 2022) of its regular declarative measurement, conducted with Omedia from January 8 to 23, 2022, and from March 5 to 20, 2022, in Douala and Yaoundé. INTERNET 48.2 % of respondents said they had connected to the Internet the...
Consumer spending rises sharply during Ramadan
The digital advertising agency Gramica, led by ANAIS GIROD, has just conducted a study to understand consumer habits during Ramadan. The results of the study* show that during Ramadan, the tradition of home cooking is almost unanimous among those interviewed (96% say they prefer home-cooked meals), particularly when it comes...
Ivory Coast: TV viewership up and internet usage down in Q1 2022, according to Médiamétrie
The audience ratings for the first quarter of 2022 have just been published by Médiamétrie, just a few days after the end of the data collection period. TV The cumulative television audience among those aged 15 and over continues to grow, reaching 97.2% , compared to 93.3% in the fourth...
EXCLUSIVE: Initial figures on VOD and streaming consumption in AFSS
The KANTAR institute, which conducts the annual Africascope study, has revealed to us exclusively the initial results on VOD and streaming consumption in French-speaking sub-Saharan Africa. It should be noted that the study covers the capitals of eight countries (Senegal, Cameroon, Ivory Coast, Democratic Republic of Congo, Gabon, Mali, Burkina...
Africascope 2021: WhatsApp overtakes Facebook in French-speaking sub-Saharan Africa
The latest figures published by Africascope for 2021 reveal, for the first time, the dominance of WhatsApp in French-speaking sub-Saharan Africa. WHATSAPP 68% FACEBOOK 64% INSTAGRAM 28% TWITTER 9% VIBER 4% In almost all the countries studied, WhatsApp is now the most widely used social network on a daily basis....
IPTV in Ivory Coast: +10.5% in 2021
According to data from the Omedia institute, which tracks gross television advertising investment (IPTV) in several French-speaking African countries on a monthly basis, IPTV declined slightly in the second half of the year (-2.9%) after a very strong first half of 2021 compared to the previous year (Read). Advertising investments...
IPTV in Cameroon: +54% in December 2021, +19.5% over the year 2021
According to data from the Omedia institute, which tracks gross television advertising investments (IPTV) each month in several French-speaking African countries, these investments increased by +19.5% in Cameroon in 2021 compared to 2020. As a result, IPTV, which reached nearly 4.4 billion CFA francs in Cameroon, has now returned to...
IPTV in Senegal: +20.6% IN 2021 and a total of 13.5 billion CFA francs
According to the Omedia institute, which conducts monthly surveys of television advertising investment (IPTV) in several French-speaking African countries, Senegal returned to double-digit growth in 2021 after two years of stagnation. This represents a 34% increase in the second half of 2021 compared to 2020, thanks to food brands, and...
AFRICASCOPE 2021—Key findings by country
Kantar has just published the results of the Africascope study for 2021. This study covers the capitals of eight countries: Burkina Faso, Cameroon, Côte d'Ivoire, Gabon, Mali, Democratic Republic of Congo, Republic of Congo, and Senegal. The interviews were conducted face-to-face on tablets with a total sample of 16,000 people...