As it does every quarter, Médiamétrie provides its subscribers with the results of its regular declarative measurement of television audiences and internet usage in Côte d'Ivoire and publishes a concise press release. The fieldwork for the second quarter of 2022, carried out by Omedia, took place from April 3 to...
Top 3 Senegalese TV channels on Facebook – June 2022
As no TV audience figures are made public, the only indicator that can be used to predict the ranking of television channels in Senegal is the number of subscribers to the channel's Facebook page. Although not an audience indicator, this number of subscribers is indicative of a television channel's popularity,...
TOP 10 Facebook pages for Ivorian TV channels – June 2022
NCI, La 3, and Life TV occupy the top three spots in the rankings based on the number of Facebook subscribers. Although not an indicator of audience size, the number of followers on a television channel's Facebook page is indicative of its popularity and influence among the population of a...
Cameroon: TV viewership and internet usage in Douala and Yaoundé – March/May 2022
Médiamétrie has just published the audience results for the third wave (March/May 2022) of its regular declarative measurement, carried out with Omedia from March 5 to 20, 2022, and from April 30 to May 15, 2022, in YAOUNDE and DOUALA. Source: Médiamétrie - Omedia / Copyright Médiamétrie – All rights...
ASENSIA Africa Group and Opinion Way unveil their study on the digitization of Ivorian households
On May 19 in Abidjan, ASENSIA Africa Group and Opinion Way unveiled their study on the digitization of Ivorian consumers. In recent years, the African continent, like the rest of the world, has been experiencing increasing digitization. The same is true for Côte d'Ivoire, where many households are now connected...
Cameroon: 4.3 million active users on social media
CM d'Afrique, the community that brings together all Community Managers on the African continent, has published the 2021 edition of its study on the figures for the main social networks in Cameroon. According to the study: there are 4.3 million active users on social networks in Cameroon representing an increase...
Mobile operators' proprietary platforms account for 26% of the OTT market in Sub-Saharan Africa.
According to the latest study published by DATAXIS, OTT video services continued their strong growth (+30%) between 2020 and 2021. In total, the number of OTT service subscriptions reached 6.5 million at the end of 2021 (compared to 5 million at the end of 2020). Of this total, subscriptions to...
IPTV in Cameroon: +76% in the first quarter of 2022
TV advertising investments, which had rebounded strongly at the end of 2021 after a more turbulent period, continued to grow during the first quarter of 2022. According to the Omedia institute, which tracks TV advertising investment in several African countries, IPTV increased by +76% in the first quarter of 2021,...
IPTV in Senegal: an exceptional first quarter of 2022 (+114%)
TV advertising investment more than doubled in the first quarter in Senegal, according to Omedia, which tracks TV advertising in several African countries. In three months, TV advertising investment reached 3.8 billion CFA francs, thanks in particular to a 116% increase in January and a 232% increase in March. The...
1.9%: the average click-through rate measured in Senegal by Adafri
TV advertising investment more than doubled in the first quarter in Senegal, according to Omedia, which tracks TV advertising in several African countries. In three months, TV advertising investment reached 3.8 billion CFA francs, thanks in particular to a 116% increase in January and a 232% increase in March. The...