The Africascope 2020 study covers eight countries: Burkina Faso, Cameroon, Côte d'Ivoire, Gabon, Mali, Democratic Republic of Congo, Republic of Congo, and Senegal, and provides a detailed snapshot of media consumption among 19.6 million individuals aged 15 and over. Due to the health crisis, the fieldwork for this 2020 study...
Television, radio, and internet usage audience in Cameroon in the second half of 2020
TELEVISION: more daily viewers but slightly less regular Between September 27 and December 7, 2020, 90.3% of residents in the cities of Douala, Yaoundé, Bamenda, and Bafoussam watched television every day. During the same period last year, the figure was 84.8%. Their viewing time averaged 4 hours and 2 minutes,...
Sharp decline in Senegalese media audience share in the second half of the year, according to Médiamétrie
Médiamétrie has just published the latest results of its study on television, radio, and internet usage in Senegal. TELEVISION Conducted between October 11 and December 7, 2020, this study shows significant changes in television consumption compared to last year. Senegalese people are both more numerous and more loyal television viewers:...
Ivory Coast: TV viewership and internet usage in October-November 2020
Médiamétrie has published the results of the fifth wave of its regular declarative measurement of television audiences in Côte d'Ivoire, conducted from October 18 to 30, then on November 2, 7, and 8, 2020, and carried out in the field by Omedia. It should be noted that this wave of...
How do we measure television audiences? Episode 2: Audience measurement
Since the late 1980s, television audience measurement has become considerably more sophisticated. Thanks to the development of technological tools, it is no longer necessary to rely on studies based on individuals' declarations, which had been the basis for audience measurement until then. See also: How are television audiences measured? Episode...
How do we measure television audiences? Episode 1: Declarative measurements
Television audience measurement has kept pace with technological developments and has become increasingly sophisticated over the decades, evolving from surveys based on respondents' statements to automatic measurement requiring virtually no human intervention. The oldest technique, which is now the simplest to implement and by far the least expensive, consists of...
TV audience in Ivory Coast: private and public channels neck and neck
Médiamétrie has published the results of the third wave of the new regular declarative measurement of television audiences in Côte d'Ivoire, which was launched in May 2020 due to the health crisis. The surveys were conducted face-to-face over a 16-day period, from July 26 to August 10, 2020, with 554...
Médiamétrie: TV audience and Internet usage in Abidjan – May 2020
In early May 2020, Médiamétrie and Omedia launched the first regular declarative measurement of television audiences in Côte d'Ivoire in order to provide television channels, communication agencies, and advertisers with the data they need to manage their advertising and editorial offerings. See also: Médiamétrie and Omedia launch the first regular...
Ivory Coast: Television audience measurement progresses slowly
In a joint press release published a few days ago, A+ Ivoire and CANAL+ Advertising announced their decision to subscribe to the regular television audience measurement service recently launched by Mediamétrie and Omedia. See also: Mediamétrie and Omedia launch the first regular television audience measurement system in Côte d'IvoireWe can...
Médiamétrie and Omedia launch the first regular television audience measurement in Côte d'Ivoire
In order to provide channels, communication agencies, and advertisers with the data they need to manage their advertising and editorial offerings, Médiamétrie and Omedia are launching the first regular declarative measurement of television audiences in Côte d'Ivoire. This development is in line with the audience measurements taken twice a year...