Médiamétrie has just published the audience results for the third quarter of 2021 from its regular declarative measurement of television audiences in Côte d'Ivoire (from July 3 to September 19, 2021), conducted in collaboration with Omedia. While the general television indicators have not changed significantly compared to previous periods, certain...
54.8% of Ivorians connect to the Internet every day
Médiamétrie has just published the audience results for the third quarter of 2021 from its regular declarative measurement of television audiences in Côte d'Ivoire (from July 3 to September 19, 2021), conducted in collaboration with Omedia. While the general television indicators have not changed significantly compared to previous periods, certain...
Africascope 2021: RFI and France 24 watched by more than half of the population in French-speaking Africa
RFI and France 24 confirm their success in French-speaking African countries and their leading positions in terms of brand awareness and audience ratings, according to the results of the "Africascope September 2020-June 2021"* study conducted by Kantar-TNS in eight countries: Côte d'Ivoire (Abidjan), Senegal (Dakar), Mali (Bamako), Burkina Faso (Ouagadougou),...
15.1 million SVOD subscribers in Africa by 2026, according to Digital TV Research
Digital TV Research publishes its five-year forecasts for pay TV every six months. In August 2021, Digital TV Research predicted 15.1 million paying subscribers to SVOD services in Africa by 2026. This forecast figure represents a threefold increase on the 5.1 million expected by the end of 2021. Half of...
Ivory Coast: TV viewership and internet usage in Abidjan – May 2021
Médiamétrie has published the audience figures for the May 2021 interim wave of its regular declarative television audience measurement in Côte d'Ivoire (May 1 to 16, 2021), conducted in partnership with Omedia. Since 2019, Côte d'Ivoire has been transitioning to digital television. Between May 1 and 16, 2021, more than...
Ivory Coast: Media Measurement TV, Radio, and Internet Usage Audiences – March 2021
Médiamétrie has published the results of the March 2021 interim wave of its regular declarative measurement of television and radio audiences in Côte d'Ivoire (March 6 to 21, 2021), conducted in collaboration with Omedia. The purpose of this measurement is to provide television channels, radio stations, communication agencies, and advertisers...
Novelas TV dominates the top 10 pan-African channels
With an 11.4% audience share across the eight countries surveyed in the Africascope 2020 study, NOVELAS TV significantly outperforms other pan-African channels. In second place, all CANAL+ SPORT channels combined achieved a 4.6% audience share, with TV5MONDE completing the podium with a 4.2% share. NOLLYWOOD TV (3.9% audience share) and...
Kantar publishes the results of its Africascope 2020 study
The Africascope 2020 study covers eight countries: Burkina Faso, Cameroon, Côte d'Ivoire, Gabon, Mali, Democratic Republic of Congo, Republic of Congo, and Senegal, and provides a detailed snapshot of media consumption among 19.6 million individuals aged 15 and over. Due to the health crisis, the fieldwork for this 2020 study...
Television, radio, and internet usage audience in Cameroon in the second half of 2020
TELEVISION: more daily viewers but slightly less regular Between September 27 and December 7, 2020, 90.3% of residents in the cities of Douala, Yaoundé, Bamenda, and Bafoussam watched television every day. During the same period last year, the figure was 84.8%. Their viewing time averaged 4 hours and 2 minutes,...
Sharp decline in Senegalese media audience share in the second half of the year, according to Médiamétrie
Médiamétrie has just published the latest results of its study on television, radio, and internet usage in Senegal. TELEVISION Conducted between October 11 and December 7, 2020, this study shows significant changes in television consumption compared to last year. Senegalese people are both more numerous and more loyal television viewers:...