Category: Audiences-en

Kantar has just published the results of the Africascope study for 2021/2022. This study covers the capitals of eight countries: Burkina Faso, Cameroon, Côte d'Ivoire, Gabon, Mali, Democratic Republic of Congo, Republic of Congo, and Senegal. The interviews were conducted face-to-face on tablets with a total sample of 15,300 people,...

Médiamétrie has just published, as it does every two months , the audience results for the fourth wave (May/July 2022) of its regular declarative measurement, carried out with Omedia from April 30 to May 15, 2022, and from July 2 to 17, 2022. The TV audience and Internet usage study...

As it does every quarter, Médiamétrie provides its subscribers with the results of its regular declarative measurement of television audiences and internet usage in Côte d'Ivoire and publishes a concise press release. The fieldwork for the second quarter of 2022, carried out by Omedia, took place from April 3 to...

As no TV audience figures are made public, the only indicator that can be used to predict the ranking of television channels in Senegal is the number of subscribers to the channel's Facebook page. Although not an audience indicator, this number of subscribers is indicative of a television channel's popularity,...

NCI, La 3, and Life TV occupy the top three spots in the rankings based on the number of Facebook subscribers. Although not an indicator of audience size, the number of followers on a television channel's Facebook page is indicative of its popularity and influence among the population of a...

Médiamétrie has just published the audience results for the third wave (March/May 2022) of its regular declarative measurement, carried out with Omedia from March 5 to 20, 2022, and from April 30 to May 15, 2022, in YAOUNDE and DOUALA. Source: Médiamétrie - Omedia / Copyright Médiamétrie – All rights...

TV advertising investments, which had rebounded strongly at the end of 2021 after a more turbulent period, continued to grow during the first quarter of 2022. According to the Omedia institute, which tracks TV advertising investment in several African countries, IPTV increased by +76% in the first quarter of 2021,...

TV advertising investment more than doubled in the first quarter in Senegal, according to Omedia, which tracks TV advertising in several African countries. In three months, TV advertising investment reached 3.8 billion CFA francs, thanks in particular to a 116% increase in January and a 232% increase in March. The...

Kantar has just published the 2021 edition of AFRICASCOPE KIDS, a study on TV consumption among children aged 4 to 14. According to this study*, 91% of children aged 4 to 14 watch television every day. They spend an average of 4 hours and 7 minutes per day watching TV....

Médiamétrie has published the audience results for the second wave (January/March 2022) of its regular declarative measurement, conducted with Omedia from January 8 to 23, 2022, and from March 5 to 20, 2022, in Douala and Yaoundé. INTERNET 48.2 % of respondents said they had connected to the Internet the...