TV advertising investment more than doubled in the first quarter in Senegal, according to Omedia, which tracks TV advertising in several African countries. In three months, TV advertising investment reached 3.8 billion CFA francs, thanks in particular to a 116% increase in January and a 232% increase in March. The...
Children aged 4 to 14 are heavy TV viewers.
Kantar has just published the 2021 edition of AFRICASCOPE KIDS, a study on TV consumption among children aged 4 to 14. According to this study*, 91% of children aged 4 to 14 watch television every day. They spend an average of 4 hours and 7 minutes per day watching TV....
Cameroon: TV viewership and internet usage January/March 2022
Médiamétrie has published the audience results for the second wave (January/March 2022) of its regular declarative measurement, conducted with Omedia from January 8 to 23, 2022, and from March 5 to 20, 2022, in Douala and Yaoundé. INTERNET 48.2 % of respondents said they had connected to the Internet the...
Consumer spending rises sharply during Ramadan
The digital advertising agency Gramica, led by ANAIS GIROD, has just conducted a study to understand consumer habits during Ramadan. The results of the study* show that during Ramadan, the tradition of home cooking is almost unanimous among those interviewed (96% say they prefer home-cooked meals), particularly when it comes...
Ivory Coast: TV viewership up and internet usage down in Q1 2022, according to Médiamétrie
The audience ratings for the first quarter of 2022 have just been published by Médiamétrie, just a few days after the end of the data collection period. TV The cumulative television audience among those aged 15 and over continues to grow, reaching 97.2% , compared to 93.3% in the fourth...
AFRICASCOPE 2021—Key findings by country
Kantar has just published the results of the Africascope study for 2021. This study covers the capitals of eight countries: Burkina Faso, Cameroon, Côte d'Ivoire, Gabon, Mali, Democratic Republic of Congo, Republic of Congo, and Senegal. The interviews were conducted face-to-face on tablets with a total sample of 16,000 people...
Burkina Faso channels at the top on Facebook
RTB and BF1 occupy the top two spots in the TOP 10 channels in terms of Facebook subscribers outside the three countries we analyzed separately: Senegal, Cameroon, and Ivory Coast. Although not an indicator of audience size, the number of subscribers to a television channel's Facebook page is indicative of...
40% mobile internet penetration rate expected in 2025
Since the start of the COVID-19 pandemic, mobile, digital, and internet connections have been considered by many to be essential, even vital tools: remote working, video conferencing, social connections, information, entertainment, etc. Mobile and digital technology have become as essential as water or electricity. To reflect this dynamic and explore...
Cameroon: TV viewership and internet usage during the 2021 Africa Cup of Nations
Médiamétrie has published the audience figures for the first wave (January 8 to 23, 2022) of its regular declarative measurement, carried out with Omedia. This wave covers most of the period during which the Africa Cup of Nations took place in Cameroon this year. Cumulative television coverage levels are very...
Ivory Coast: TV viewership and internet usage in Abidjan in the fourth quarter of 2021, according to Médiamétrie
As it does every quarter, Médiamétrie publishes the results of its regular survey of television audiences and internet usage in Côte d'Ivoire. The fieldwork for the fourth quarter of 2021, carried out by Omedia, took place from October 2 to December 19, 2021. TELEVISION The cumulative television audience is at...