The African Broadcasting Union, exclusive holder of the broadcasting rights for the 2019 Africa Cup of Nations for sub-Saharan Africa, has entrusted Kantar TNS with measuring the competition's audience. Given the lack of statistical data on audience measurement for sporting competitions and other major international events on the African continent,...
Key indicators from the Africascope 2018 study
Kantar TNS has published the annual results of its Africascope 2018 study, which covers eight French-speaking sub-Saharan African countries and provides insights into television, radio, and internet consumption. TELEVISION It should be noted that this year, for the first time, the proportion of individuals watching television on a flat...