A survey conducted by Ipsos bva confirms the success and popularity of the first season of the show Les Nouveaux Boss in French-speaking Africa. The program was deemed "modern and in tune with the times" by 89% of viewers.While Les Nouveaux Boss has surpassed 95 million views on TV5MONDE's digital...
New call for applications for the measurement of audiovisual media audiences in Côte d'Ivoire
The Ivorian High Authority for Audiovisual Communication (HACA) launches the selection process for a new technical operator responsible for measuring audiovisual media audiences in Côte d'Ivoire. It should be noted that HACA had selected the KANTAR institute during an initial call for applications in early 2025 but then terminated the...
African audiences: TV5MONDE proves popular with young viewers
(press release) The latest Africascope audience survey shows that 67% of Africans aged 15 to 24 watched TV5MONDE during the past month, confirming the strong impact of this French-language media outlet on the younger generation. An engaged audience In this new survey conducted by Kantar*, TV5MONDE once again stands out...
Exclusive Africascope 2025 results: TIKTOK grows by 60%, FACEBOOK stagnates
Adweknow was able to obtain a number of exclusive additional findings on the evolution of internet usage between 2023 and 2025 in the eight countries studied. INTERNET USE Three countries are progressing faster than average: Ivory Coast (+16 points), Gabon (+18 points), and Burkina Faso (+18 points). In 2025, five...
AFRICASCOPE 2025: Growth of the Internet Stability of TV Continued decline of radio.
As it does every year, Kantar publishes the results of its Africascope benchmark study twice a year. The results published today cover the entire year 2025. Consumption across all media averages 6 hours and 41 minutes per day, spent in front of a screen or listening to the radio. This...
TV, radio, and internet audience in Dakar according to Mediamétrie
Every year, Médiamétrie conducts a study on TV and radio audiences and Internet usage in Dakar. In a press release issued on January 29, 2026, Médiamétrie announced that the results of the survey conducted with its partner Omedia are available to subscribers and, as usual, provided some overall results. This...
IPSOS SENEGAL publishes its "Predictions for 2026"
Ipsos has just published its "Predictions for 2026" report, which offers an in-depth analysis of Senegalese expectations and outlook for the coming year. Covering a wide range of topics, including societal changes, economic outlook, technology, the 2026 Dakar Youth Olympic Games, and attitudes toward work and the environment, this report...
HACA terminates contract with KANTAR TNS-MB
On December 17, 2025, the High Authority for Audiovisual Communication (HACA) issued a press release informing all players in the audiovisual and advertising market (TV and radio publishers, advertisers, agencies, and advertising sales houses) that it had "terminated its service contract with KANTAR TNS-MB for the design, implementation, and operation...
EXCLUSIVE: Ivory Coast: initial results of the new media audience measurement system
ADWEKNOW was able to obtain audience share figures for Ivorian channels measured by KANTAR under the supervision of the HACA for June and July 2025 for the entire population aged 15 and over. First observation: the share of Ivorian channels remains stable regardless of the distribution of these audiences among...
Interview with Arnaud Moisan, Director of Ipsos in Senegal
A few years ago, you founded Omedia with Christophe Gondry and Karim Konaté, and just under two years ago, Omedia was sold to IPSOS, which had closed its offices in 2000 at the time of COVID. What explains IPSOS's return? Ipsos, which had offices until 2020, left Côte d'Ivoire and...