AG Partners (Publicis Group) is recruiting a Motion Designer and a Graphic Designer for its agency in Benin. Send your CV and portfolio to murphy.tingbo@ag-partners.com
Pascal CÜBB will be the President of the jury for the 2025 Impériales Week
Casablanca hosts Les Impériales Week 2025 Imperiales Week 2025 will take place from January 27 to February 2, 2025, in Casablanca, marking one of the most important events in French-speaking Africa in the field of communications and marketing. This edition will focus on the theme "The Paradigm Shift," highlighting the...
Retrospective 2024: the sequel
Our 2024 retrospective, the first articles of which were published at the end of the year, focuses on the major topics that marked the year just ended and that will certainly be at the center of media conversations in French-speaking Africa in 2025. The first part of this retrospective focused...
Senegal: towards modernization of the legal framework for advertising
The Minister of Communication, Telecommunications, and Digital Technology, Alioune Sall, presented, in the presence of government agencies and technical services, the Dakar City Council, the Association of Advertising Professionals of Senegal (APRPS), and members of the Coordination of Press Associations of Senegal, an ambitious draft bill that takes into account...
MERRY CHRISTMAS AND HAPPY NEW YEAR 2025
We would like to take this opportunity in our last newsletter of the year to wish you all a wonderful new year. We hope that 2025 will enable you to bring your projects to fruition and that your initiatives will be crowned with success. In 2025, Adweknow will continue to...
2024 in Retrospect: A Year of Upheaval and Opportunity for African Media
The year 2024 was marked by the variously appreciated positions and interventions of public authorities, but also by a fierce determination on the part of private actors to participate in the undeniable development of the African communications and media market. Across the continent, players in the audiovisual, information, digital, and...
The strong comeback of professional events in French-speaking Africa
After the COVID years, during which most key events were suspended, transformed into virtual meetings, or simply disappeared, festivals, trade shows, conferences, and major events have regained their central place, demonstrating professionals' continued appetite for exchange and networking. In the field of audiovisual and film production, there was no shortage...
AG PARTNERS DAKAR wins two awards at the 2024 LUUM Awards
The agency AG Partners DAKAR and its client, the European Union Delegation to Senegal, were recognized in two categories (Planet and Institutional Communication) with Silver Awards at the 2024 edition of the Luum Awards for their work on the Hann Bay Cleanup Project (PDBH). The Luum Award, based in Geneva,...
CART’IN is revolutionizing e-commerce in Africa
The TOTeM expérience agency has just completed the advertising campaign for the launch of CART'IN, a new application that allows users to shop on AMAZON from the Ivory Coast. Amazon does not operate in Ivory Coast, but thanks to CART'IN, Ivorians can order any product on Amazon.fr and have it...
Benin: "A world of splendor"—a strategy that pays off.
By ranking among the top 25 tourist destinations to visit in 2025 according to the "WHERE TO GO IN 2025" list published by the American media outlet AFAR, a globally recognized ranking, Benin confirms the effectiveness of its international repositioning strategy. This distinction reflects the impact of reforms undertaken by...