We would like to take this opportunity in our last newsletter of the year to wish you all a wonderful new year. We hope that 2025 will enable you to bring your projects to fruition and that your initiatives will be crowned with success. In 2025, Adweknow will continue to...
2024 in Retrospect: A Year of Upheaval and Opportunity for African Media
The year 2024 was marked by the variously appreciated positions and interventions of public authorities, but also by a fierce determination on the part of private actors to participate in the undeniable development of the African communications and media market. Across the continent, players in the audiovisual, information, digital, and...
The strong comeback of professional events in French-speaking Africa
After the COVID years, during which most key events were suspended, transformed into virtual meetings, or simply disappeared, festivals, trade shows, conferences, and major events have regained their central place, demonstrating professionals' continued appetite for exchange and networking. In the field of audiovisual and film production, there was no shortage...
AG PARTNERS DAKAR wins two awards at the 2024 LUUM Awards
The agency AG Partners DAKAR and its client, the European Union Delegation to Senegal, were recognized in two categories (Planet and Institutional Communication) with Silver Awards at the 2024 edition of the Luum Awards for their work on the Hann Bay Cleanup Project (PDBH). The Luum Award, based in Geneva,...
CART’IN is revolutionizing e-commerce in Africa
The TOTeM expérience agency has just completed the advertising campaign for the launch of CART'IN, a new application that allows users to shop on AMAZON from the Ivory Coast. Amazon does not operate in Ivory Coast, but thanks to CART'IN, Ivorians can order any product on Amazon.fr and have it...
Benin: "A world of splendor"—a strategy that pays off.
By ranking among the top 25 tourist destinations to visit in 2025 according to the "WHERE TO GO IN 2025" list published by the American media outlet AFAR, a globally recognized ranking, Benin confirms the effectiveness of its international repositioning strategy. This distinction reflects the impact of reforms undertaken by...
Technology Media Global's 6 tips for African influencers and content creators
Technology Media Global has just published a comprehensive report on the "Creator Economy" in sub-Saharan Africa. The term "Creator Economy" or "influencer marketing economy" refers to all businesses founded by independent content creators who use social media, blogs, and videos to share their work and reach their audience. This activity...
Interview with Mehdi El Alj, CEO of African Cristal Festival
The ninth edition of the African Cristal Festival has come to an end in Casablanca. What are your initial thoughts? This year, the African Cristal Festival took place over one day: with an awards ceremony, of course, but also with conferences featuring inspiring speakers. We wanted a format that encouraged...
Willy Dumbo, star of a commercial for Betclic
Willy Dumbo, the star presenter of Life TV who hosts the daily show Willy à midi, is the lead actor in the latest commercial produced by the Blue Lions/South Next group agency for BETCLIC. A famous personality transformed into a basketball player with supernatural powers, lots of special effects, a...
The 19th Francophonie Summit will take place on October 4 and 5, 2024.
France will host the 19th Francophonie Summit in Villers-Cotterêts on October 4 and 5. This event brings together the 88 member states and governments of the OIF to define the strategic directions of La Francophonie. This is the first time in 33 years that it has been held in France....