The 7th edition of the Grand Jury of African Advertising rewarded Ivorian creativity on June 15 in Abidjan. This new edition was organized by the advertising agency Odyssée Pub and chaired by Ivorian entrepreneur Marie-Antoinette Kouamé. Read also: Interview with Marie-Antoinette Kouamé, President of the Grand Jury for Advertising Dedicated...
AFRICAN CRISTAL MAD SUMMIT 2019: a new winning formula
The 2019 edition of the AFRICAN CRISTAL MEDIA & ADVERTISING SUMMIT took place from June 13 to 16 in Marrakech. This was both the seventh edition of this unique event, which brings together agencies, advertisers, and media outlets from across Africa every year, and the very first edition of a...
AFRICAN CRISTAL MAD SUMMIT 2019: The winners
The various juries that met in Marrakech from June 13 to 16 awarded a total of 61 Cristal White, 32 Cristal Ispahan, and 17 Cristal Sahara awards, as well as four MAD awards, the highest accolade for the most creative campaigns. The four campaigns that received the highest distinction were:...
The CARACTERE agency receives a CRISTAL SAHARA award for the HUMANINSIDE campaign for SONATEL.
The Senegalese agency CARACTERE, led by Patricia Abed, received a Cristal Sahara award at the latest AFRICAN CRISTAL MAD SUMMIT. It is the only agency in French-speaking sub-Saharan Africa to have received this honor. The award was presented to Ali DIOUF, the agency's Director of Strategy and Business Development, during...
Campaign: RTI channels available on Orange TV
Campaign to promote the Orange TV app Orange TV is expanding and improving its TV app with the addition of national RTI channels to its package, in addition to the basic package, which already includes around 20 international and multi-themed channels. This communication, created by VOODOO, announces the arrival of...
African Cristal Media & Advertising Summit: names of first speakers announced
The next edition of the African Cristal MAD (Media Advertising Summit) will take place in Marrakech from June 13 to 16. Under the theme of "Positive Brands," the event will once again bring together professionals from the communications, media, advertising, and digital sectors operating on the African continent. Among the...
"Qualité Ivoire" (Ivory Quality), a campaign created by the 6ème Sens agency
This Ivoire quality campaign, carried out at the end of 2018, is part of a strategy to strengthen the beer brand's presence in Côte d'Ivoire. Approach: This is a "dual-visual" campaign, one focused on the product (pouring) and the other on consumption, in print and digital media (no TV commercials)....
Gilbert Gross: the inventor of advertising buying groups has died
Men who have revolutionized their profession and left their mark on their era are rare. Like Marcel Bleustein-Blanchet, who elevated advertising to an art form, Gilbert Gross, who passed away on March 27, transformed the world of media buying and established a new way of working. In 1969, with the...
African Cristal Media & Advertising Summit: June 13-16, 2019, in Marrakech
The next edition of the African Cristal Festival, or African Cristal MAD (Media Advertising Summit), will take place in Marrakech from June 13 to 16. Under the theme of "Positive Brands," the event will once again bring together professionals from the communications, media, advertising, and digital sectors operating on the...