With a GDP of €24 billion in 2018, Senegal ranks fourth among French-speaking sub-Saharan African countries, after the DRC, Côte d'Ivoire, and Cameroon. However, its advertising market is worth around €40 million, making this French-speaking African country one of those with the largest advertising market in terms of volume and...
"Stop COVID-19 Misinformation": Young French-speaking advertising talents fight the infodemic
The UNION Francophone, chaired by Christian CAPPE , is challenging young French-speaking advertising talents to take up the "Stop COVID-19 Fake News" challenge by creating advertising campaigns on social media starting March 30 to combat the "infodemic," a term chosen by the WHO to describe rumors and fake news surrounding...
Ivory Coast: what is the role of the Higher Advertising Council?
Created on May 28, 1979, the Higher Advertising Council (CSP) is an advisory body responsible for assisting the Ministry of Communication and Media of Côte d'Ivoire in managing the national advertising sector. Chaired by Maurice Agoh and headed by Mamadou Dosso, it is composed of a college of eighteen members...
The role of Art Director as seen by Jean Philippe Taochy, Creative Director at McCann Abidjan/Douala
"I will never forget the day I took part in filming an advertisement with Cameroon's Indomitable Lions. It was the first time I felt so proud to be doing my job..." What does the job of art director involve? My job as an art director involves coming up with inspiring...
FREE Business campaign by McCANN Dakar
New launch campaign for the Free Business brand. McCANN Dakar Agency Artistic Director: Gregory Grunitzky Director: Fabrice Pierre Copywriter: Sophia KA Photographer: Hussein EZZEDINE Production company: Challenger Factory Project manager: Yann Kourouma Watch the ad here See also: Interview with the McCann Dakar team for the launch of Free
Launch of the 8th edition of the African Advertising Grand Jury
Abidjan will host the 8th edition of the Grand Jury of African Advertising on June 12 and 13, 2020. The information was revealed on February 28 during a launch ceremony organized by Marie Antoinette Kouamé, President of the GJPA. A pan-African event that promotes advertising by placing it at the...
Zero Malaria, the awareness campaign designed by Chouette Prod'
Zero Malaria – prevention campaign designed and produced for the Speak Up Africa agency, a platform dedicated to implementing concrete advocacy actions in favor of sustainable development. An animated film designed and produced by Chouette Prod'.
Voice Africa celebrates ASECNA's 60th anniversary
The Senegalese agency Voice Africa has created the latest campaign for the Air Traffic Regulation and Safety Agency (ASECNA) in Africa. A historic institution that has been operating since 1959, ASECNA is celebrating its 60th anniversary with this campaign. Design and production: Voice Africa Director: Aymeric Austry DOP: Tom Escarmelle...
Insign establishes a presence on the continent with Senegalese agency AK Project
Specializing in data, technology, and creation, Insign is a creative consulting agency that supports brands and companies in their growth and value creation strategies. Based in Paris, Lyon, and Tournon-sur-Rhône, the agency has been expanding internationally for several years. After tackling the Californian market with the opening of an agency...