"I will never forget the day I took part in filming an advertisement with Cameroon's Indomitable Lions. It was the first time I felt so proud to be doing my job..." What does the job of art director involve? My job as an art director involves coming up with inspiring...
FREE Business campaign by McCANN Dakar
New launch campaign for the Free Business brand. McCANN Dakar Agency Artistic Director: Gregory Grunitzky Director: Fabrice Pierre Copywriter: Sophia KA Photographer: Hussein EZZEDINE Production company: Challenger Factory Project manager: Yann Kourouma Watch the ad here See also: Interview with the McCann Dakar team for the launch of Free
Launch of the 8th edition of the African Advertising Grand Jury
Abidjan will host the 8th edition of the Grand Jury of African Advertising on June 12 and 13, 2020. The information was revealed on February 28 during a launch ceremony organized by Marie Antoinette Kouamé, President of the GJPA. A pan-African event that promotes advertising by placing it at the...
Zero Malaria, the awareness campaign designed by Chouette Prod'
Zero Malaria – prevention campaign designed and produced for the Speak Up Africa agency, a platform dedicated to implementing concrete advocacy actions in favor of sustainable development. An animated film designed and produced by Chouette Prod'.
Voice Africa celebrates ASECNA's 60th anniversary
The Senegalese agency Voice Africa has created the latest campaign for the Air Traffic Regulation and Safety Agency (ASECNA) in Africa. A historic institution that has been operating since 1959, ASECNA is celebrating its 60th anniversary with this campaign. Design and production: Voice Africa Director: Aymeric Austry DOP: Tom Escarmelle...
Insign establishes a presence on the continent with Senegalese agency AK Project
Specializing in data, technology, and creation, Insign is a creative consulting agency that supports brands and companies in their growth and value creation strategies. Based in Paris, Lyon, and Tournon-sur-Rhône, the agency has been expanding internationally for several years. After tackling the Californian market with the opening of an agency...
Adweknow launches the Audiovisual and Advertising Guide (Ivory Coast edition)
Adweknow launches the 2020 Audiovisual and Advertising Guide (Ivory Coast edition) and answers all your questions What is the 2020 Audiovisual and Advertising Guide (Ivory Coast edition)? The GAP 2020 aims to list and promote companies in the advertising and audiovisual sectors, whether they operate across Africa or in Ivory...
"Super Gnamakou," the new campaign produced by Chouette Prod
New campaign for Super Gnamakou ginger candies from the Unifood brand, with a commercial produced in Dakar. Concept and production: Chouette Prod Director: Julien Rocher Director of photography: Olivier Guerbois Music: Passa Beatz / DM JAAY See also: Interview with Zéna Zeidan, founder and director of Chouette Prod
Ivory Coast: the 6ème Sens agency creates the Amora campaign
Poster campaign for the Amora brand in Ivory Coast, created by the 6ème Sens agency. Read also: Interview with Alexandre Barry, Managing Director of the 6ème Sens agency