Senegal should soon be in a position to reform its advertising code. The Minister of Culture and Communication, Abdoulaye Diop, recently announced his intention to set up a national commission tasked with devising and designing a new regulatory framework for advertising stakeholders. The Senegalese advertising market has been growing for...
Chouette Prod unveils the making of the launch campaign for DaybyDay Men deodorants
Chouette Prod unveils the making of the launch campaign for DaybyDay Men deodorants
TV advertising grew by +12.5% in Senegal and +31.8% in Côte d'Ivoire in April 2020.
Omedia * has just published its results for April 2020 concerning TV advertising in Senegal, Cameroon, and Ivory Coast. In Senegal, advertising investment rose by 12.5% in April, after falling slightly in March (-1.8%) compared with the previous year. See also: Senegal - TV advertising revenue in March 2020 In...
"Stop COVID-19 misinformation" challenge: Discover three new campaigns from young advertising talents
Since March 30, young advertising talents, supported by their agencies, have been mobilizing to take up the challenge "Stop Fake News: COVID-19." Here are three new campaigns that have been added to those already published on social media and the Union Francophone website. A total of 88 young talents have...
Kawarizmi connects advertisers to African markets
French startup Kawarizmi specializes in programmatic advertising, connecting agencies and advertisers to markets in the Middle East and Africa. Founded by Salif Diop and Hakim Hattou, Kawarizmi is an agency specializing in digital advertising and programmatic media buying. Its mission is to connect brands with their online and offline audiences...
Senegal: TV advertising revenue in March 2020
According to Omedia, an institute specializing in media monitoring (television, radio, press, billboards, and the Internet), advertising revenue for major television channels fell slightly (-1.8%) in March 2020 compared to 2019. Prime time accounts for 74.3% of total investment, compared to 71.7% in 2019. Furthermore, while Orange Senegal remains the...
Chouette Prod' and 6ème Sens are producing the PRESSEA campaign for the Kirène group.
Chouette Prod’ and the 6ème Sens agency are supporting the Kirène group’s expansion into Ivory Coast with this campaign created for the launch of the PRESSEA brand.
The "Stop COVID-19 Misinformation" support committee created by the Francophone Union is growing stronger
The "Stop COVID-19 Fake News" support committee created by the Union Francophone is growing stronger with the addition of 12 new supporters. In total, more than 30 prominent figures have rallied to support the Union and encourage young advertising talent to combat fake news related to COVID-19. Actors, advertisers, producers,...
McCANN Dakar: How can brands be useful during this pandemic?
In these uncertain times marked by the global health crisis, many countries have chosen to lock down their populations to combat the spread of the virus. These measures have a direct impact on brands and businesses. In Africa, as in the rest of the world, the advertising market is holding...