Omedia * has just published its results for April 2020 concerning TV advertising in Senegal, Cameroon, and Ivory Coast. In Senegal, advertising investment rose by 12.5% in April, after falling slightly in March (-1.8%) compared with the previous year. See also: Senegal - TV advertising revenue in March 2020 In...
"Stop COVID-19 misinformation" challenge: Discover three new campaigns from young advertising talents
Since March 30, young advertising talents, supported by their agencies, have been mobilizing to take up the challenge "Stop Fake News: COVID-19." Here are three new campaigns that have been added to those already published on social media and the Union Francophone website. A total of 88 young talents have...
Kawarizmi connects advertisers to African markets
French startup Kawarizmi specializes in programmatic advertising, connecting agencies and advertisers to markets in the Middle East and Africa. Founded by Salif Diop and Hakim Hattou, Kawarizmi is an agency specializing in digital advertising and programmatic media buying. Its mission is to connect brands with their online and offline audiences...
Senegal: TV advertising revenue in March 2020
According to Omedia, an institute specializing in media monitoring (television, radio, press, billboards, and the Internet), advertising revenue for major television channels fell slightly (-1.8%) in March 2020 compared to 2019. Prime time accounts for 74.3% of total investment, compared to 71.7% in 2019. Furthermore, while Orange Senegal remains the...
Chouette Prod' and 6ème Sens are producing the PRESSEA campaign for the Kirène group.
Chouette Prod’ and the 6ème Sens agency are supporting the Kirène group’s expansion into Ivory Coast with this campaign created for the launch of the PRESSEA brand.
The "Stop COVID-19 Misinformation" support committee created by the Francophone Union is growing stronger
The "Stop COVID-19 Fake News" support committee created by the Union Francophone is growing stronger with the addition of 12 new supporters. In total, more than 30 prominent figures have rallied to support the Union and encourage young advertising talent to combat fake news related to COVID-19. Actors, advertisers, producers,...
McCANN Dakar: How can brands be useful during this pandemic?
In these uncertain times marked by the global health crisis, many countries have chosen to lock down their populations to combat the spread of the virus. These measures have a direct impact on brands and businesses. In Africa, as in the rest of the world, the advertising market is holding...
The advertising market in French-speaking Africa: the Senegalese exception
With a GDP of €24 billion in 2018, Senegal ranks fourth among French-speaking sub-Saharan African countries, after the DRC, Côte d'Ivoire, and Cameroon. However, its advertising market is worth around €40 million, making this French-speaking African country one of those with the largest advertising market in terms of volume and...
"Stop COVID-19 Misinformation": Young French-speaking advertising talents fight the infodemic
The UNION Francophone, chaired by Christian CAPPE , is challenging young French-speaking advertising talents to take up the "Stop COVID-19 Fake News" challenge by creating advertising campaigns on social media starting March 30 to combat the "infodemic," a term chosen by the WHO to describe rumors and fake news surrounding...
Ivory Coast: what is the role of the Higher Advertising Council?
Created on May 28, 1979, the Higher Advertising Council (CSP) is an advisory body responsible for assisting the Ministry of Communication and Media of Côte d'Ivoire in managing the national advertising sector. Chaired by Maurice Agoh and headed by Mamadou Dosso, it is composed of a college of eighteen members...