According to the Omedia institute, which tracks television advertising revenue in several French-speaking African countries, TV advertising investment in Côte d'Ivoire continued to grow in October. With a 44.2% increase compared to the same month in 2019, the Ivorian advertising market continues the momentum of September, which also saw growth...
IP TV in Senegal continues to grow in October (+8.5%)
According to the Omedia institute, TV advertising investment in Senegal continued to grow in October. With an 8.5% increase compared to the same month in 2019, the Senegalese advertising market is confirming its return to the momentum it lost in the first half of the year due to the health...
IPTV TV in Cameroon: the recovery that began in September has not been confirmed
According to the Omedia institute, TV advertising investment did not increase in October 2020 compared to October 2019. After several months of sharp decline, advertising investment picked up slightly in September, with an increase of +10% compared to September 2019. In October, this recovery did not continue, as TV advertising...
Ivory Coast: Continued growth in TV advertising investment in September 2020
Once again, the Ivorian advertising market grew significantly in September, according to data published monthly by Omedia. With 1.063 billion CFA francs spent in September 2020, the advertising market grew by 69.4% compared to the same period last year, reaching its highest level ever and even slightly exceeding March 2020,...
Marodi TV surpasses 10 million views on YouTube with an advertisement
Following the series "Maitresse d'un homme marié" (Mistress of a Married Man), Pod et Marichou, and the web series created for the Patisen brand, Marodi TV stands out in the production sector with series that have racked up millions of views online, not to mention their popularity with Senegalese viewers....
Ivory Coast: strong growth in TV advertising investment in August 2020: +69.2%
According to the Omedia Institute, a new record was set in August 2020 in Côte d'Ivoire: the combined advertising investment of the three RTI channels, A + Ivoire, NCI, and Life TV showed an increase of nearly 70% compared to the previous year and came close to the billion CFA...
Cameroon: TV advertising investment up nearly 10% in September
With an increase of nearly 10% compared to September 2019, advertising revenues for Cameroonian television channels CRTV and CANAL2 are back on track for growth, according to the latest data published by the Omedia institute. It should be noted that the first eight months of the year, marked by the...
KIRENE renews its partnership with the Senegalese Football Federation for two years
The Kirène Group, which markets Kirene mineral water and Candia milk drinks, among other products, has renewed its partnership with the Senegalese Football Federation. This two-year partnership will end on December 31, 2022. It will cover upcoming events in which the Senegalese national team will participate, including the African Cup...
TV advertising investments in Senegal: the upturn continues in September
According to the Omedia institute, TV advertising investment, which had already grown by 23.3% in August 2020, increased by 11% compared to the same period last year in September. Read also: Senegal - strong growth in TV advertising investment returns in August 2020 Will this sustained recovery, following the slowdown...
Voice Africa agency signs anti-piracy campaign
Voice Africa has signed up to the Convergence association's 360 anti-piracy campaign featuring Senegalese television stars Khalima Gadji, Ndiaye Ciré Bâ, Pape Oumar Diop, and Sanekh. The campaign aims to raise awareness among all family members about the illegality of television accessed via a pirate network.