As we announced a few weeks ago, the "7th edition of the Young Francophone Advertising Talent Competition" will take place during the 3rd Indian Ocean Meetings, which will be held from June 8 to 11 in Réunion. The theme of this competition is "the climate: need for air." Its aim...
The Brand Africa 100 – Africa's Best Brands ranking reveals the most admired African brands
On World Africa Day, May 25, 2021, the eleventh Brand Africa 100: Africa's Best Brands ranking will reveal the most admired and useful African brands during the pandemic. Since 2010, the Brand Africa 100: Africa's Best Brands ranking has analyzed and listed brands and companies in Africa, based on a...
IPTV in Ivory Coast: +33.7% in the first quarter of 2021
According to the Omedia institute, gross advertising investment by advertisers in Côte d'Ivoire amounted to 3.352 billion CFA francs, representing approximately 5.1 million euros. This represents an increase of +33.7% in the first quarter of 2021 compared to the first quarter of 2020. It should be noted that the first...
IPTV Cameroon in the first quarter of 2021 +15.9%
Advertisers' gross advertising investments increased by 15.9% in the first quarter of 2021 compared to the first quarter of 2020, according to the Omedia institute, which conducts monthly advertising monitoring of the CRTV and CANAL2 television channels in Cameroon. Five advertisers appeared in the TOP 10 in January, February, and...
The latest campaign from the Dolima brand: "Meew mi sunu meew la – this milk belongs to all of us."
Launch film for the Dolima fresh milk range: "Meew mi sunu meew la – this milk belongs to all of us." Creation, production, and direction: Aymeric Austry DOP: Romain Vallade Executive production: Ibra Dia Voice Over: Ndongo D Music: Faada Freddy THE BRIEFAfter yogurt, thiakry (a mixture of yogurt and...
IPTV in Senegal down 15.3% in the first quarter of 2021
According to Omedia, which tracks gross TV advertising investment in Senegal on a monthly basis, advertising spending fell by 15.3% in the first quarter of 2021 compared to the same period in 2020. March was particularly affected, with a 26.5% decrease compared to March 2020. This is the lowest level...
The 35° Nord agency formalizes the creation of 35° Ouest in Abidjan
Nine years after the agency was founded, 35° Nord has officially opened 35° Ouest, its office based in Abidjan, Ivory Coast. This marks a major step in its development. Last October, the consulting and strategic communications agency dedicated to the African continent announced the arrival of three new employees to...
CLIPSE, a new platform for conducting PR campaigns in Africa
Clipse is a comprehensive and intuitive online tool that allows you to create your own communication campaigns in Africa. You can write your own press release using an intuitive interface that guides you through the different stages of writing your text. You can also select the journalists who will receive...
McCann Dakar shares creative news via WhatsApp Business
The McCANN Dakar agency shares its digital and creative news with communication professionals via WhatsApp Business.
IPTV +14.5% in Senegal in February 2021 compared to February 2020
The months go by, but they are not all the same. In Senegal, the year got off to a bad start, as according to the Omedia institute, which conducts monthly surveys of advertisers' television advertising investments, these fell by 27% compared to January 2020. February saw a slight recovery, with...