Advertisers' gross advertising investments increased by 15.9% in the first quarter of 2021 compared to the first quarter of 2020, according to the Omedia institute, which conducts monthly advertising monitoring of the CRTV and CANAL2 television channels in Cameroon. Five advertisers appeared in the TOP 10 in January, February, and...
The latest campaign from the Dolima brand: "Meew mi sunu meew la – this milk belongs to all of us."
Launch film for the Dolima fresh milk range: "Meew mi sunu meew la – this milk belongs to all of us." Creation, production, and direction: Aymeric Austry DOP: Romain Vallade Executive production: Ibra Dia Voice Over: Ndongo D Music: Faada Freddy THE BRIEFAfter yogurt, thiakry (a mixture of yogurt and...
IPTV in Senegal down 15.3% in the first quarter of 2021
According to Omedia, which tracks gross TV advertising investment in Senegal on a monthly basis, advertising spending fell by 15.3% in the first quarter of 2021 compared to the same period in 2020. March was particularly affected, with a 26.5% decrease compared to March 2020. This is the lowest level...
The 35° Nord agency formalizes the creation of 35° Ouest in Abidjan
Nine years after the agency was founded, 35° Nord has officially opened 35° Ouest, its office based in Abidjan, Ivory Coast. This marks a major step in its development. Last October, the consulting and strategic communications agency dedicated to the African continent announced the arrival of three new employees to...
CLIPSE, a new platform for conducting PR campaigns in Africa
Clipse is a comprehensive and intuitive online tool that allows you to create your own communication campaigns in Africa. You can write your own press release using an intuitive interface that guides you through the different stages of writing your text. You can also select the journalists who will receive...
McCann Dakar shares creative news via WhatsApp Business
The McCANN Dakar agency shares its digital and creative news with communication professionals via WhatsApp Business.
IPTV +14.5% in Senegal in February 2021 compared to February 2020
The months go by, but they are not all the same. In Senegal, the year got off to a bad start, as according to the Omedia institute, which conducts monthly surveys of advertisers' television advertising investments, these fell by 27% compared to January 2020. February saw a slight recovery, with...
IPTV: +33% in Ivory Coast, -27% in Senegal in January 2021 compared to January 2020
The year has started very differently in Côte d'Ivoire and Senegal in terms of gross television advertising investment. According to the Omedia institute, which conducts monthly surveys of advertisers' television advertising investment, this has increased by +33% in Côte d'Ivoire and decreased by -27% in Senegal compared to January 2020....
IPTV in Cameroon up 42% in January 2021
After a very chaotic 2020, the CANAL2 and CRTV channels accumulated 351 million CFA francs in January 2020, which is 42.8% more than the amount collected in January 2020. This strong performance is due to the usual presence of major telecom advertisers (MTN Cameroon and Orange Cameroon), sports betting advertisers...
#LesTrucsdeBini: a platform dedicated to training future creatives in the advertising industry
Participating in the training of future generations of graphic designers in the advertising sector in Africa is the ambition of Bini Nazaire Kouamé, artistic director and CEO of Design and Faith in Abidjan, who unveils the outlines of his new project #LesTrucsdeBini. "Creative, yes, but many don't know how to...