Altavia Blue Lions, the digital agency specializing in supporting global brands in Africa, the Indian Ocean, and the Middle East, announces several new arrivals to strengthen its consulting teams in Paris and Dubai. Anne Petiteau (formerly of Bureau Veritas) & Lila Amalou (formerly of Cojecom) as senior project managers, Charlotte...
The ADICOMAWARDS 2021 are now open!
A few weeks ago, the Totem Experience team officially announced the launch of the fifth edition of Adicomdays, the event that brings together the major players in digital technology on the African continent. The next edition of Adicomdays will take place in two stages, first in Abidjan on October 28,...
IPTV in Ivory Coast: +50% in June and +28.6% in the first half of 2021
The latest figures from the Omedia institute, which tracks advertisers' gross advertising spending in Côte d'Ivoire, show a very strong increase in the TV advertising market (IPTV) in June 2021 (+50% vs. June 2020). Overall, the first half of the year saw growth of +28.6% compared to the first half...
ADICOMDAYS: a fifth edition organized around the theme "Storytelling made in Africa"
The Totem Experience team has officially announced the key dates for the fifth edition of ADICOMDAYS, the continent's leading digital event. This year, ADICOMDAYS will be split into two major events, one in October 2021 in Abidjan and the other in December in Dakar. It should be noted that due...
BCW strengthens its network in French-speaking Africa
BCW Africa, a leading African communications agency and regional office of the global BCW network, announced today that Opinion & Public, based in Côte d'Ivoire, has become a full partner of the BCW brand: Opinion & Public BCW. A key player in French-speaking West Africa, Opinion & Public BCW is...
Senegal: CFAO Retail opens its second Carrefour Market supermarket near Dakar
The city of Thiès, 70 km from Dakar, now has a CFAO Retail supermarket after six months of construction. With a total surface area of 750 square meters, the new Carrefour Market offers more than 9,000 products, 70% of which come from Senegalese suppliers, while around 15% are Carrefour brand...
IPTV instability in Cameroon and Senegal in April and May 2021
TV advertising data published by Omedia for April and May show the extreme instability of this market, which, although it has remained stable overall since the beginning of the year, is subject to significant month-to-month fluctuations compared to 2020, which was marked by the first months of the health crisis....
The Francophone Union honors four major Francophone winners
The 3rd Indian Ocean Meetings took place from June 8 to 11 in Réunion. Organized by the Francophone Union, the event brought together more than 300 leaders and professionals to discuss major topics related to communication, creativity, media, and the energy and environment sector. In parallel with these meetings, the...
Pitcher Festival: Caractère agency wins grand prize for advertising film
A small event was held on May 22 in Nigeria during the awards ceremony for the Pitcher Festival of Creativity organized by CHINI Africa, as an independent Senegalese agency managed to beat out South African and Nigerian agencies that have been accustomed to dominating the awards for their advertising campaigns...