The Totem Experience team has officially announced the key dates for the fifth edition of ADICOMDAYS, the continent's leading digital event. This year, ADICOMDAYS will be split into two major events, one in October 2021 in Abidjan and the other in December in Dakar. It should be noted that due...
BCW strengthens its network in French-speaking Africa
BCW Africa, a leading African communications agency and regional office of the global BCW network, announced today that Opinion & Public, based in Côte d'Ivoire, has become a full partner of the BCW brand: Opinion & Public BCW. A key player in French-speaking West Africa, Opinion & Public BCW is...
Senegal: CFAO Retail opens its second Carrefour Market supermarket near Dakar
The city of Thiès, 70 km from Dakar, now has a CFAO Retail supermarket after six months of construction. With a total surface area of 750 square meters, the new Carrefour Market offers more than 9,000 products, 70% of which come from Senegalese suppliers, while around 15% are Carrefour brand...
IPTV instability in Cameroon and Senegal in April and May 2021
TV advertising data published by Omedia for April and May show the extreme instability of this market, which, although it has remained stable overall since the beginning of the year, is subject to significant month-to-month fluctuations compared to 2020, which was marked by the first months of the health crisis....
The Francophone Union honors four major Francophone winners
The 3rd Indian Ocean Meetings took place from June 8 to 11 in Réunion. Organized by the Francophone Union, the event brought together more than 300 leaders and professionals to discuss major topics related to communication, creativity, media, and the energy and environment sector. In parallel with these meetings, the...
Pitcher Festival: Caractère agency wins grand prize for advertising film
A small event was held on May 22 in Nigeria during the awards ceremony for the Pitcher Festival of Creativity organized by CHINI Africa, as an independent Senegalese agency managed to beat out South African and Nigerian agencies that have been accustomed to dominating the awards for their advertising campaigns...
€2,000 in prizes for the Young Talents in Advertising for Climate Change competition
As we announced a few weeks ago, the "7th edition of the Young Francophone Advertising Talent Competition" will take place during the 3rd Indian Ocean Meetings, which will be held from June 8 to 11 in Réunion. The theme of this competition is "the climate: need for air." Its aim...
The Brand Africa 100 – Africa's Best Brands ranking reveals the most admired African brands
On World Africa Day, May 25, 2021, the eleventh Brand Africa 100: Africa's Best Brands ranking will reveal the most admired and useful African brands during the pandemic. Since 2010, the Brand Africa 100: Africa's Best Brands ranking has analyzed and listed brands and companies in Africa, based on a...
IPTV in Ivory Coast: +33.7% in the first quarter of 2021
According to the Omedia institute, gross advertising investment by advertisers in Côte d'Ivoire amounted to 3.352 billion CFA francs, representing approximately 5.1 million euros. This represents an increase of +33.7% in the first quarter of 2021 compared to the first quarter of 2020. It should be noted that the first...