Didier Aplogan Djibodé, Regional Director for Africa at AG Partners Publicis Africa, has been reappointed as head of the Benin Association of Communication Agencies for a three-year term. His appointment follows an extraordinary general meeting held on April 29 in Cotonou. At the head of this association, this communications and...
A look back at the 2022 Africa Cup of Nations with an advertising campaign by McCANN Douala
On the occasion of the 2022 African Cup of Nations, McCANN Douala supported WINMAX, a sports betting company, in rolling out digital communication initiatives to boost its visibility. The agency set itself the task of implementing relevant digital initiatives and creating impactful media. Technical specifications - Industry: Sports betting -...
ADICOM WATCH, an event not to be missed, March 31 in Abidjan
The ADICOM FAMILY is launching a new event: ADICOM WATCH, a film produced by Totem Experience, featuring the best of Ivorian and African advertising and brand content from the past year! After two lean years due to COVID, Adicom Watch will undoubtedly be a breath of fresh air and inspiration...
IPTV November 2021: a record month in Senegal thanks to food brands
November 2021 alone generated 2,152,000,000 CFA francs in gross advertising revenue in Senegal for the television channels studied by the Omedia institute. This represents an increase of +142% compared to the same period in 2020 and, more importantly, it is the first time that IPTV has exceeded 2 billion CFA...
Kwame Senou and Sophie Masipa launch a pan-African communications agency called ESG
After working at Harmonies Media Group in Ivory Coast, Kwame Senou founded Opinion & Public in 2019, a public relations agency affiliated with the BCW (Burson Cohn & Wolfe) group. Through this entity, he represents BCW in Ivory Coast, Guinea, Benin, and Liberia.He is also the vice president for French-speaking...
Altavia Blue Lions announces acquisition of Master Group agencies
Two years after announcing the acquisition of the pan-African digital communications agency Blue Lions, the Altavia group has officially integrated the agencies of Master Group, a network specializing in communications. Altavia is once again strengthening its presence in Africa and the Indian Ocean thanks to Master Group's long-standing locations in...
Senegal wins the Africa Cup of Nations and sets the internet abuzz!
The year 2022 got off to a strong start with an event that sparked public enthusiasm across Africa: the Africa Cup of Nations. Postponed twice, the CAN took place in Cameroon with the best African teams and the world's best players in attendance. This was a rare opportunity for...
ADICOMDAYS supports the professionalization of content creators
A leading player in the digital world in French-speaking sub-Saharan Africa, Adicomdays announces the official release of its first guide to African influencers. Designed as an interactive roadmap, this guide is the result of several years of analysis and interpretation of influencer marketing, which is growing increasingly popular on the...
McCann Abidjan signs the ORABANK group's resilience campaign
The curtain falls on 2021. It has been a challenging year for Africa, but also a year full of projects. Many players have shown energy and initiative despite the ongoing COVID-19 pandemic. 2021 has once again put the spotlight on innovative players and ambitious projects that have greatly contributed to...
Who is Sannae Sabbak, founder of the Saba Communication agency?
Sannae Sabbak is the founder of the Saba Communication agency. Since 2011, Sannae Sabbak has been supporting institutions, governments, and public figures in sub-Saharan Africa with their communications, particularly their digital communications. A true entrepreneur, Sannae has been working for 10 years to promote the progress of the African continent...