As part of the ADICOM DAYS (Africa Digital Communication Days) event organized by Totem Expérience, the sixth edition will take place in Abidjan on Saturday, November 12, at the Institut Français. Six hundred people are expected to attend in person for: A TOPICAL THEME: ENGAGEMENT. Engagement on social media has...
Ascèse Conseil agency signs CFAO Retail group's latest campaign
Following the two PlaYce shopping centers in Côte d'Ivoire, located in Marcory and La Palmeraie, CFAO recently opened its third shopping center in sub-Saharan Africa, in Cameroon. For the occasion, the CFAO Retail Group commissioned the communications agency Ascèse Conseil to create a large-scale advertising campaign. Here are some images...
16% of the African population has a TIKTOK account, according to Africascope 2021/2022.
According to the latest AFRICASCOPE 2021/2022 results recently published by KANTAR on internet usage in the eight French-speaking sub-Saharan African countries studied, internet usage continues to grow. Regular internet users (at least once a week) now exceed 50% of the population (50.2% on average across the eight countries). They represent...
Adicomdays 2022 returns to Abidjan
The Totem Experience team has officially announced the organization of the sixth edition of ADICOMDAYS, the continent's leading digital event. After Paris, Abidjan, and Dakar, this new edition of Adicomdays marks its grand return to the economic capital of Côte d'Ivoire. The organizing team will once again shine a spotlight...
IPTV in Cameroon: +36% in the first half of 2022
TV advertising investments measured by the Omedia institute rose by 36% in the first half of 2022 compared to the same period last year, reaching a record amount of 2.4 billion CFA francs. This significant increase is mainly due to the first quarter of 2022, which saw a 76% increase...
IPTV in Ivory Coast: +1.4% in the first half of 2022
TV advertising investments measured by the Omedia institute remained stable in the first half of 2022 compared to the first half of 2021. This stagnation masks significant month-to-month variations. In the first quarter , investments fell by 9.2% despite a sharp increase in January (+22%). In the second quarter, May...
IPTV in Senegal: +52% in the first half of 2022
IPTV in Senegal: +52% in the first half of 2022 Thanks to exceptional months in March and April, advertising investment in Senegalese television channels increased by more than 50% compared to the same period last year, according to data from the Omedia institute, which tracks TV advertising investment in several...
ASMAA, Senegal's new sports marketing agency
With African sports in the spotlight, particularly with the upcoming Africa Cup of Nations in Ivory Coast, Senegalese agency ASMAA is officially launching its activities. African Sports, Marketing and Advertising Agency (ASMAA) is positioning itself as one of the first sports marketing agencies dedicated to helping advertisers and athletes conquer...
Opinion & Public BCW aims to transform PR through artificial intelligence
Transforming public relations through artificial intelligence? That is the ambition of Opinion & Public, a public relations agency based in Ivory Coast affiliated with the global BCW network and created in 2019 by Kwame Senou. Through this entity, he represents BCW in Ivory Coast, Guinea, Benin, and Liberia. Using artificial...
PlaYce and Carrefour inaugurated in Cameroon
After the two PlaYce shopping centers in Côte d'Ivoire located in Marcory and La Palmeraie, CFAO has finally opened its third shopping center in sub-Saharan Africa and its first in Central Africa. Located in the heart of the city, this shopping center, which has 12,000 m² of retail space and...