TV advertising investments (IPTV) measured by the Omedia institute, which tracks IP in television in several French-speaking African countries, fell sharply (-23.9%) in the third quarter of 2022 compared to the same period last year, reaching CFAF 727,844,000, as shown in the table below. This sharp decline is mainly due...
Nigeria wants to generate more revenue from the advertising market
Shortly after announcing a ban on the use of foreign models and voiceovers in advertisements targeting the local population, Nigeria is once again making headlines with a new decision taken by the new Advertising Regulatory Council (Arcon). From 2023 onwards, advertisements targeting the local population must now be produced within...
Adicomdays 2022: the complete program!
As part of the ADICOM DAYS (Africa Digital Communication Days) event organized by Totem Expérience , the sixth edition will take place in Abidjan on Saturday , November 12 , at the Institut Français. Six hundred people are expected to attend in person for: A TOPICAL THEME: ENGAGEMENT . Engagement...
The first speakers for Adicomdays have been announced!
As part of the ADICOM DAYS (Africa Digital Communication Days) event organized by Totem Expérience, the sixth edition will take place in Abidjan on Saturday, November 12, at the Institut Français. Six hundred people are expected to attend in person for: A TOPICAL THEME: ENGAGEMENT. Engagement on social media has...
Ascèse Conseil agency signs CFAO Retail group's latest campaign
Following the two PlaYce shopping centers in Côte d'Ivoire, located in Marcory and La Palmeraie, CFAO recently opened its third shopping center in sub-Saharan Africa, in Cameroon. For the occasion, the CFAO Retail Group commissioned the communications agency Ascèse Conseil to create a large-scale advertising campaign. Here are some images...
16% of the African population has a TIKTOK account, according to Africascope 2021/2022.
According to the latest AFRICASCOPE 2021/2022 results recently published by KANTAR on internet usage in the eight French-speaking sub-Saharan African countries studied, internet usage continues to grow. Regular internet users (at least once a week) now exceed 50% of the population (50.2% on average across the eight countries). They represent...
Adicomdays 2022 returns to Abidjan
The Totem Experience team has officially announced the organization of the sixth edition of ADICOMDAYS, the continent's leading digital event. After Paris, Abidjan, and Dakar, this new edition of Adicomdays marks its grand return to the economic capital of Côte d'Ivoire. The organizing team will once again shine a spotlight...
IPTV in Cameroon: +36% in the first half of 2022
TV advertising investments measured by the Omedia institute rose by 36% in the first half of 2022 compared to the same period last year, reaching a record amount of 2.4 billion CFA francs. This significant increase is mainly due to the first quarter of 2022, which saw a 76% increase...
IPTV in Ivory Coast: +1.4% in the first half of 2022
TV advertising investments measured by the Omedia institute remained stable in the first half of 2022 compared to the first half of 2021. This stagnation masks significant month-to-month variations. In the first quarter , investments fell by 9.2% despite a sharp increase in January (+22%). In the second quarter, May...
IPTV in Senegal: +52% in the first half of 2022
IPTV in Senegal: +52% in the first half of 2022 Thanks to exceptional months in March and April, advertising investment in Senegalese television channels increased by more than 50% compared to the same period last year, according to data from the Omedia institute, which tracks TV advertising investment in several...