A new stage in the rollout of the Carrefour brand in Cameroon. Work is currently underway in the city of Yaoundé to build a second supermarket operated by the French retailer. The second Carrefour supermarket will be located within the Douala Grand Mall & Business Park, a shopping center currently...
2018 retrospective: brands and brand content
As the internet continues to develop across Africa, marked in particular by growing use of social media, digital marketing is becoming increasingly important in corporate strategies. Brand content, digital campaigns, influencer marketing... In 2018, brands in French-speaking Africa embraced communication channels 2.0. The rise of web series In a rapidly...