HAVAS Africa announces the launch of HAVAS Red Côte d'Ivoire, its new public relations division, which will strengthen Havas Africa's range of expertise in Côte d'Ivoire. HAVAS RED Côte d'Ivoire is headed by Aurélie Jarry, Regional Director of Havas West Africa and Director of the Havas Africa Côte d'Ivoire agency,...
Omenkart agency sets its sights on Benin
The Cameroonian agency Omenkart, which specializes in communication strategy, brand content, and press relations, is embarking on a new phase of its development. Founder Diane Audrey Ngako announced on social media that the agency would be launching its activities in Cotonou, Benin. Founded in 2017, the agency already had a...
The WOO agency publishes the "marketing and communications calendar" of events
The Ivorian agency WOO, founded by Aicha Keita, supports companies in implementing and managing their digital marketing strategy in Côte d'Ivoire and publishes a monthly marketing calendar of events. This annual calendar, intended for the agency's clients, aims to anticipate events and highlights of the year in order to devise...
Death of Lionel Mandeix, founder of Voice Africa and official photographer of the Presidency of Senegal
Lionel Mandeix was one of the founding members of Agence Voice Africa, created in 2014 and affiliated with the Dentsu network. He was also the official photographer of Senegalese President Macky Sall, whom he had met when Sall was campaign manager for Abdoulaye Wade, President of Senegal from 2000 to...
Interview with Delphine Lavaud, founder and director of Asensia Africa
After extensive experience at the helm of the PUBLICIS Côte d'Ivoire agency, Delphine Lavaud decided to create ASENSIA in 2021, a brand development agency 2.0, Public Relations & Corporate Culture dedicated to Africa. ASENSIA AFRICA is an agency based in Ivory Coast. How does it differ from other agencies? Asensia...
The latest video campaigns from Totem Experience
Discover three campaigns created by the Totem Experience teams in recent months.The first, for Pullman Abidjan: Chocolate Saturday. The UEFA Champions League Final for Brassivoire Dance with the Skys, for SkyGirls Ivory Coast.
HAVAS revamps its visual identity and brand architecture
"In the interest of modernity and greater clarity for its clients, partners, and talent," the Havas Group has decided to revamp its visual identity and brand architecture. With the help of London-based agency Conran Design Group, Havas aims to assert its unique positioning, focused on entertainment and the quest for...
McCANN Abidjan wins award at Pitcher Festival
As it does every year, Lagos hosted the sixth edition of the Pitcher Festival, an event that rewards media creativity across the African continent. A jury of experts from across the region gathered to review and judge the most creative campaigns of the year, broadcast across Africa in various media,...
Advertising and digital media in French-speaking sub-Saharan Africa
In recent years, advertising in French-speaking sub-Saharan Africa has undergone a major transformation linked to market liberalization, the creation of new advertising offerings, and the development of digital technology. These new opportunities open up unprecedented prospects for advertisers and agencies. Globally, digital channels have been capturing a larger share of...
Le Lionceau: how a local brand uses digital technology to survive in a highly competitive market.
With over a billion inhabitants and overall growth on the rise, sub-Saharan Africa is a land of opportunity for international brands. It is also a diverse sub-region, rich in variety. Faced with such a vast market, many international groups have taken an interest in its potential through numerous subsidiaries. Despite...