Like many other players, social networks are now focusing heavily on Africa for their development, attracted by its young population, strong demographic growth, and high mobile penetration rate. In the race, global leaders such as META and TikTok are keen to accelerate their expansion on the continent and win the...
Netflix steps up initiatives in Kenya
Kenya is in the sights of the giant Netflix. After launching a free offer in the country at the end of 2021 to attract new subscribers, Netflix is redoubling its efforts to seduce this new market. The goal? To quickly penetrate the market on the African continent, where purchasing power...