According to DIGITAL TV RESEARCH, which publishes an annual report on the current state and future prospects of the SVOD market, there will be 15,570,000 paid SVOD subscriptions in 2028. This is a very low figure compared to the overall population of the countries studied: according to this study published...
Terranga, the new 100% Senegalese Canal+ Original series
A new drama produced by Keewu Production (MEDIAWAN Africa) in co-production with CANAL+INTERNATIONAL, TERRANGA is a series combining family saga and environmental thriller. Created by Cyril Sebas Diop and co-directed by Angèle Diabang, this CANAL+ORIGINAL series brings together a cast of Senegalese actors known to the general public. Discover it on...
META launches "Creators of Tomorrow" campaign to promote African content creators
Like many other players, social networks are now focusing heavily on Africa for their development, attracted by its young population, strong demographic growth, and high mobile penetration rate. In the race, global leaders such as META and TikTok are keen to accelerate their expansion on the continent and win the...
Netflix steps up initiatives in Kenya
Kenya is in the sights of the giant Netflix. After launching a free offer in the country at the end of 2021 to attract new subscribers, Netflix is redoubling its efforts to seduce this new market. The goal? To quickly penetrate the market on the African continent, where purchasing power...