The 35°Nord agency is deploying two teams in Abidjan and Kinshasa

After announcing the appointment of Adrien Loriller and Quentin Ruffat as new partners in the agency, 35°Nord is deploying two teams in the Democratic Republic of Congo and Ivory Coast to accelerate its development on the continent. The management has officially confirmed the departure of two teams of two people...

CANAL+ now holds a 12% stake in MultiChoice

After announcing that it held 6.5% of MultiChoice's capital on September 29, the CANAL+ group announced today that it has exceeded the 10% threshold. The group now holds 12% of the capital of the pay-TV operator, which is the leader in sub-Saharan Africa. According to the CANAL+ group, "this acquisition...

MTV SHUGA BABI: a second season in the works

Season 2 of MTV Shuga Babi is in the works! Despite the difficult circumstances caused by the health crisis, the filming schedule has been adhered to. With the support of Unitaid, the MTV Staying Alive Foundation (MTV SAF) has been able to continue filming safely (with temperature checks, protective measures,...

How do we measure television audiences? Episode 1: Declarative measurements

Television audience measurement has kept pace with technological developments and has become increasingly sophisticated over the decades, evolving from surveys based on respondents' statements to automatic measurement requiring virtually no human intervention. The oldest technique, which is now the simplest to implement and by far the least expensive, consists of...

Alexandre Cohen appointed Chief Executive Officer of CANAL+ Advertising

CANAL+ Advertising, the international advertising agency of the CANAL+ group, announces the appointment of Alexandre Cohen as Chief Executive Officer. He reports to Fabrice Faux, Director of Channels and Content at CANAL+ International, with a mission to consolidate CANAL+ Advertising's leadership, continue its rapid development, particularly in local markets in...

35°Nord welcomes two new partners, Adrien Loriller and Quantin Ruffat

Adrien Loriller and Quentin Ruffat are joining the team at 35°Nord, the consulting and strategic communications agency dedicated to the African continent, as partners. They will hold the positions of Director of Development and Director of Consulting, respectively, alongside Philippe Perdrix and Romain Grandjean, the agency's founders. According to Philippe...