TV channels are displayed in Abidjan

In recent days, the streets of Abidjan have been flooded with visuals from communication campaigns launched by two major players in the Ivorian audiovisual sector. The first campaign promotes LIFE TV through visuals featuring the hosts of its main programs: LIFE TALK, LIFE WKD, LIFEMUSIC, and WILLY A MIDI. This...

MEDIAWAN, new developments in Africa?

According to La Lettre A, Mediawan, founded by Xavier Niel, Matthieu Pigasse, and Pierre-Antoine Capton, is about to finalize the acquisition of a major production company in Ivory Coast and set up a division dedicated to Mediawan's development in Africa, which will be headed by François Thiellet, former director of...

Death of Bechir Ben Yahmed, founder of Jeune Afrique

Bechir Ben Yahmed, founder of Jeune Afrique magazine in Tunisia in 1960, died on Monday, May 3, from COVID at the age of 93. Born in Djerba in 1928, Bechir Ben Yahmed launched Afrique Action in 1960, which became Jeune Afrique a few months later. Founded to support the emergence...

BRUT launches in Africa

BRUT, the global benchmark for viral videos founded by Renaud Le Van Kim, Guillaume Lacroix, and Laurent Lucas, has announced the expansion of its activities on the African continent. A social media news outlet specializing in social networks, BRUT has made a name for itself since 2016 thanks to its...

The strong performance of France Médias Monde group media in Mauritania

In 2020, RFI, France 24, and Monte Carlo Doualiya were among the most popular radio and television channels in Nouakchott (Mauritania), according to the results of a study conducted locally by Kantar-TNS*. The audience figures for France Médias Monde's channels are accompanied by strong performances in digital environments, which have...

3rd Indian Ocean Meetings: dates to remember

In anticipation of the 3rd Indian Ocean Meetings, the Francophone Union has announced several important events For advertisers and brands, a video launch of the Union des Marques Océan Indien (Indian Ocean Brands Union) will be held on April 29 at 11 a.m. (Reunion Island time), bringing together stakeholders from...