Digital technology is increasingly transforming practices on the African continent, as it is in the rest of the world. To understand the major developments in the digital ecosystem, ADICOMDAYS has partnered with Looka, a new market research platform for Africa. Together, they are exploring the jobs of the future in...
LIFE TV will broadcast UEFA Euro 2020 across Côte d'Ivoire
The Ivorian television channel LIFE TV has announced that it has acquired the free-to-air broadcasting rights for UEFA Euro 2020 in Côte d'Ivoire. After one year in operation, one of the new DTT channels has secured exclusive rights to broadcast the football competition in Côte d'Ivoire, which will take place...
TRACE ACADEMIA officially launched in South Africa
On May 28, the TRACE group officially launched its new training platform, Trace Academia. Active since 2017, the TRACE multimedia group is stepping up its initiatives across its various areas of activity, including television, radio, and digital media. Today, the group is entering a new dimension, and it was in...
The new Ivorian series "Mélody, la victoire en chansons" (Melody, victory in song) broadcast on TV5Monde
TV5MONDE is launching the exclusive Ivorian series "MÉLODY, la Victoire en Chansons" on its Africa channel. This brand new 12-episode series, each episode lasting 52 minutes, was created and directed by Alain GUIKOU and produced by AKWABA FILMS in co-production with SOL-PRODD Consulting and TV5MONDE. The release will be accompanied...
BENIN DIFFUSION broadcasting operator officially launches operations
The rollout of digital terrestrial television (DTT) in Benin is taking shape. On May 20, the Beninese government officially launched the activities of the broadcaster BENIN DIFFUSION. Its role is to centralize all activities related to the collection, multiplexing, and broadcasting of programs, unlike the model that was in place...
UEFA EURO 2020 on RFI
FROM JUNE 11 TO JULY 11, RFI will bring its listeners all the action from the 16th European Football Championship 2020. RFI will broadcast and provide live commentary on France's matches: France vs. Germany (June 15 at 9 p.m.), Hungary-France (June 19 at 3 p.m.), Portugal-France (June 23 at 9...
"4 Weddings and a Honeymoon" on CANAL+
CANAL+ is preparing an African version of the show 4 MARRIAGES FOR A HONEYMOON, which aired successfully on TF1 for six seasons starting in 2011, for release in October. Each week, this reality TV show follows four brides-to-be who put their weddings up for competition. The weddings are judged and...
The 35°Nord agency gets a makeover
35°Nord, a consulting and strategic communications agency dedicated to the African continent, announces its rebranding and launches a new website. "Africa & Advocacy" will now be the agency's new baseline. This more "committed" baseline illustrates 35°Nord's historic "Africa-Europe" focus, as well as its new international ambitions. For over a year,...
FRANCE 24 – Summit on financing African economies
As the health crisis linked to the Covid-19 pandemic weakens the economic recovery of the African continent, France is organizing a summit on financing African economies in Paris on Tuesday, May 18, attended by some 20 African heads of state as well as European leaders and major international organizations. France...
TV and radio audiences: the Ivorian audiovisual landscape dominated by the RTI group's channels
The RTI Business Meeting on May 6, 2021, at the Majestic Cinema Room of the Sofitel Hotel Ivoire, served as a forum for the RTI group to deliver the results of audience studies commissioned from three (3) leading research firms. These firms are KANTAR TNS, MEDIAMETRIE, and MARKETING CHOICE MY....