Following the launch of the CanalOlympia network (Vivendi) in 2017, Mati Diop's success at the Cannes Film Festival, the creation of a training center by director Alain Gomis, and the upcoming opening of a Pathé Gaumont multiplex, Senegalese cinema appears to have a bright future ahead. The year 2021 was...
The Ivorian LONACI Ligue 1 extends its contract with CANAL+
Following on from the contract signed five years ago granting it the broadcasting rights for Ivorian Ligue 1 matches, the CANAL+ group and the FIF have signed a renewal of this agreement, granting it exclusive TV broadcasting rights for Ivorian LONACI Ligue 1 matches for the 2021-2022 season. The Ivorian...
#ROITV3: Third part of the SNPTV/EKIMETRICS study
The SNPTV has just published the third part of its study on TV effectiveness, initiated three years ago in partnership with Ekimetrics, which reviews the universal characteristics of TV effectiveness. The study covers six years of in-depth data and analyzes more than 250 econometric models across a wide range of...
Spotify expands into two new French-speaking African countries
On the continent, as in the rest of the world, the digital revolution has completely transformed the music industry. New consumption patterns are emerging and online music platforms are developing. Musical richness, a young population, high mobile penetration rates, and a proliferation of initiatives to democratize internet access are all...
A+ Ivoire signs partnership agreement with Gaou Productions, owned by singer A’Salfo
The A+ Ivoire channel has signed a partnership agreement with Gaou Productions to broadcast a new music program called "FEMUA en immersion." Since November 7, the channel has been broadcasting this new musical event every Sunday until December on the CANAL+ group's channel. Launched in 2008 by A'Salfo, leader of...
Orange and Le Monde join forces to launch a subscription offer aimed at African audiences
Le Monde has entered into a strategic partnership with Orange Africa to accelerate the distribution of Le Monde subscriptions across the African continent. For Orange, this partnership will enable it to expand its offering of high-quality digital content for its customers. Since November 2, 2021, Orange Côte d'Ivoire customers have...
KIWI, the new African Netflix
Côte Ouest Audiovisuel, a key player in the African audiovisual landscape, is launching its SVOD platform: KIWI. KIWI is the final stage in a strategic move that began five years ago: Faced with the still-embryonic advent of digital technology in French-speaking Africa, Bernard Azria, the iconic boss of Côte Ouest...
The UAR wants to train sports journalists ahead of the 2021 Africa Cup of Nations
With the upcoming Africa Cup of Nations set to take place from January 9 to February 6, 2022, the African Broadcasting Union (ABU) is launching an online training course for African sports journalists. This training has been designed to improve the performance of media professionals who wish to cover the...
The TRACE Group launches a new channel in Cameroon
The Cameroonian audiovisual landscape welcomes a new channel from the international TRACE group, which has chosen to set up a new subsidiary in the country. Called TRACE Mboa, this new channel is dedicated to Cameroonian music and culture. Following the success of its local channels such as Trace Kitoko, Trace...
Adweknow is celebrating its 5th anniversary!
On November 8, 2016, we launched our website and published our first newsletter with a comprehensive report on DTT in Côte d'Ivoire: interviews with key players, projects approved by the regulator, implementation schedule, expectations of the advertising market from both advertisers and agencies... Five years later, a new chapter is...