Group Vivendi Africa launches its activities in the DRC

The Democratic Republic of Congo has officially become the seventh country in which Vivendi Africa Group operates. GVA DRC officially launched its commercial activities on December 10 in Kinshasa in the presence of the Ministers of PTNTIC, Digital Technology, and Scientific Research, as well as the Special Advisor to the...

Interview with Alexandre Cohen, CEO of CANAL+ Advertising

Alexandre Cohen, who previously managed CANAL+ subsidiaries in Gabon and then Togo, has been CEO of CANAL+ ADVERTISING for the past year. CANAL+ ADVERTISING is the advertising agency for channels published by CANAL+ INTERNATIONAL and other publishers. Could you tell us about your career and what you have learned after...

Universal Music Africa Academy holds its first training workshops

Since expanding its activities to the African continent, Universal Music's ambition has been to discover and reveal new talent, build a lucrative African market for artists, and develop a network of expertise. To take this further, the major label is launching a training program with the launch of the Universal...

#ROITV3: Third part of the SNPTV/EKIMETRICS study

The SNPTV has just published the third part of its study on TV effectiveness, initiated three years ago in partnership with Ekimetrics, which reviews the universal characteristics of TV effectiveness. The study covers six years of in-depth data and analyzes more than 250 econometric models across a wide range of...

Spotify expands into two new French-speaking African countries

On the continent, as in the rest of the world, the digital revolution has completely transformed the music industry. New consumption patterns are emerging and online music platforms are developing. Musical richness, a young population, high mobile penetration rates, and a proliferation of initiatives to democratize internet access are all...