Proclaimed in 2011 by UNESCO member states and adopted by the United Nations General Assembly in 2012 as an international day, February 13 has become World Radio Day (WRD). On this occasion, Adweknow looks back at the main qualities of this popular medium in Africa and around the world: Radio...
CANAL+ Advertising in charge of marketing RFI in Senegal, the Democratic Republic of Congo, and the Indian Ocean islands
CANAL + ADVERTISING, which already markets advertising space for France 24, is expanding its collaboration with France Media Monde and has announced that it has taken over advertising sales for RFI in the following three territories: Senegal, the Democratic Republic of Congo, and the Indian Ocean islands (Madagascar, Comoros, Mauritius,...
A first in Africa: the launch of "Tous en Scène 2" orchestrated programmatically across 15 countries simultaneously
Pathé BC Afrique called on the Kawarizmi trading desk to promote the theatrical release of the Universal Pictures animated film with a large-scale targeted video and rich media campaign. This is a first for a film release on the African continent: the launch campaign for "Sing 2" reached targeted audiences...
The first edition of the Abidjan International Media Forum
Abidjan will soon host the first edition of the International Media Forum. This new event, scheduled for June 23 and 24, 2022, will bring together media professionals to discuss the theme "Content and Business in the Digital Age in the Face of COVID-19." As a key player in the media,...
What is WIDO, the new 100% African SVOD service?
In Africa, as in the rest of the world, the digital revolution has completely changed how people use technology. New ways of consuming content are emerging and streaming platforms are growing. In August 2021, Digital TV Research announced that there would be 15.1 million paying subscribers to SVOD services in...
Interview with Mbathio Diaw, Executive Director of NGO RAES
How would you sum up the first three seasons of "C'est la vie"? The results have been very positive! These three seasons have been a huge success. In terms of numbers, that means more than 27 million people have watched at least one episode of the series. We achieved this...
The TOP 3 Facebook television channels in Cameroon
With 1,012,000 subscribers, EQUINOXE TV far outstrips the private channel CANAL2 INTERNATIONAL, which has 736,000 subscribers, and CRTV web, the Facebook page of the public radio and television broadcaster, which has 632,000 subscribers. Although not an indicator of audience size, the number of subscribers to a television channel's Facebook page...
Press release: TV5MONDE announces the appointment of Denise Epoté as Director of Distribution, Marketing, and Sales.
Following its Board of Directors meeting held on Tuesday, January 25, TV5MONDE is pleased to announce the appointment of Denise Epoté as Director of Distribution, Marketing, and Sales. Denise Laurence Epote Djengué, born on November 22, 1954, in Nkongsamba, Cameroon, was the first female journalist to present the French-language news...
NOFI Media launches NOFI Kids
Christian Dzellat, founder of NOFI, announced on social media the upcoming launch of NOFI Kids, the first streaming platform dedicated to youth and African and Caribbean culture. The founder announced that the platform would be launched by the end of 2022, explaining the ambitions behind the project: "This project is...
Africa's media in CAN mode!
The year 2022 is off to a strong start with an event that has sparked enthusiasm among African audiences. Postponed twice due to the health crisis, the Africa Cup of Nations is finally taking place in Cameroon, where the best African teams are competing. This is an eagerly awaited opportunity...