Sports television is both a major source of viewership for free-to-air channels and the primary reason for subscribing to pay TV services. As a result, the battle to acquire sports rights is raging in every country around the world. In Africa, the Confederation of African Football (CAF) manages the sports...
Yvidero, Ali Diarrassouba, Mélina Makissi: NCI brings together a host of stars for its launch…
Things are increasingly taking shape for NCI. Soon to be launched, the New Ivorian Channel is doing everything possible to get off to the best possible start. For its news programs, NCI has signed up one of the best journalists of his generation, Ali Diarrassouba. According to our information, the...
With Trace Academia, the TRACE Group is launching into training
Active since 2017, the TRACE multimedia group is expanding its initiatives across its various areas of activity, including television, radio, and digital media. Today, the group is preparing to launch into training. According to the media outlet Stratégies, the group is currently working on a new educational platform, Trace Academia,...
Senegal: CNRA demands halt to advertising of skin-lightening products
Skin lightening is not a taboo subject in Africa. The cult of white skin is part of the beauty standards promoted today on the continent, but also in the rest of the world, such as Asia and Latin America. The market for so-called "skin whitening" products is very much alive,...
Adweknow launches the Audiovisual and Advertising Guide (Ivory Coast edition)
Adweknow launches the 2020 Audiovisual and Advertising Guide (Ivory Coast edition) and answers all your questions What is the 2020 Audiovisual and Advertising Guide (Ivory Coast edition)? The GAP 2020 aims to list and promote companies in the advertising and audiovisual sectors, whether they operate across Africa or in Ivory...
Partnership between Gondwana City Productions and Adicomdays: when digital technology makes humor
Gondwana-City Productions and ADICOMDAYS are joining forces to promote African humor. The partnership consists of an exchange of expertise in the fields of humor and digital technology, as well as the creation of a web humor award by ADICOM and GONDWANA-PROD, which will be presented by Mamane at ADICOMDAYS in...
A look back at the latest edition of CréaStorm, Africa's leading content production accelerator
The curtain has fallen on the second edition of Hackathon CréaStorm, Africa's leading content production accelerator based in Abidjan. Over five days, the audiovisual agency Likasa and Content Lab brought together young talent to focus on the real needs of audiovisual content creation. Divided into nine teams of three, participants...
NCI, the New Ivorian Channel, lifts the veil a little more
Day after day, we learn more about the new Ivorian channel NCI. Following last week's announcement of the signing of a contract with the rights holders of Henri Duparc's films, NCI is now opening the doors of its studios located on the edge of the lagoon in Abidjan, in the...
CANAL+ adds 10 new channels to its packages
At a press conference held on October 11 at CanalOlympia in Cotonou, the CANAL+ group announced the launch of ten new African and international television channels. Since October 15, CANAL+ has been offering more African content through ten new television channels included in its package. Among the new additions are...