The SICA 2025 Pitch Awards

The Abidjan International Audiovisual Content Exhibition (SICA) 2025, held from June 26 to 28 at the Sofitel Hotel Ivoire, confirmed its ambition to position Côte d'Ivoire as a true hub for African audiovisual content.  The closing ceremony was held on Friday, June 27, 2025, in the presence of several dignitaries,...

Senegalese and Ivorian television channels conquer social media

Between 2020 and 2025, the West African audiovisual landscape underwent a veritable digital revolution. In Senegal and Côte d'Ivoire, changing habits, driven by an explosion in mobile connectivity, prompted television channels to invest heavily in social media platforms to attract a young, connected audience hungry for short, funny, or interactive...