Several indicators can be used to analyze television audiences. All of these indicators can be broken down by population segment (15-24 year olds, higher socio-professional categories, women, etc.) or by time slot, allowing for analyses tailored to individual needs. The cumulative audience (CA) is the number or percentage of people...
Media and digital players step up to the plate in the fight against the spread of COVID-19
Providing care, information, communication, work, learning, and entertainment... Digital technology is more than ever at the heart of our daily lives and lifestyles, and its use can provide solutions in the fight against the pandemic. Across the continent, the media and digital players are mobilizing and implementing digital solutions to...
The Melody d'Afrique channel pays tribute to Manu Dibango
Nicknamed "Papa Groove," Cameroonian saxophone legend Manu Dibango died on March 24, 2020, from complications related to coronavirus. Melody d'Afrique, a music channel dedicated to the roots of African music and artists from the continent, pays him a final tribute. Throughout April, the channel is changing its programming to highlight...
COVID-19: the media mobilizes
Corporate social responsibility (CSR) is becoming increasingly important in our society. This is particularly true in light of the current health crisis, which has brought CSR back to the forefront of the debate. This can be seen in the many initiatives launched by companies, particularly in the media, which are...
COVID-19 and misinformation: actors fight against fake news
Although this is not a new phenomenon, fake news now has a much greater impact due to the power of social media. It is a viral and global phenomenon that affects every corner of the world and plagues the media landscape. In Africa, as in the rest of the world,...
Côte Ouest and Agora Services Group collaborate on the development of a VOD platform
Côte Ouest Audiovisuel and Agora Services Group are joining forces to develop a VOD platform called "Butterfly." In addition to its activities as the largest independent distributor of African audiovisual content, Côte Ouest, based in Côte d'Ivoire and Mauritius, is working on the development of the Butterfly video-on-demand platform, which...
A new schedule for DISCOP
The events industry has been particularly hard hit by the COVID-19 pandemic. In response, the organizers of DISCOP have announced various changes concerning the upcoming editions in Abidjan and Johannesburg. The new dates will be as follows: Discop Abidjan will take place on September 3-4, 2020, and Discop Johannesburg on...
Dear readers, subscribers, partners, and friends,
Wherever you are, we sincerely hope that you will get through this difficult period without any personal or professional harm. During this turbulent time, Adweknow is continuing its online activities and will continue to send you its weekly newsletter. We are also available to distribute your messages, press releases, or...
Cinema in French-speaking Africa
The year 2019 marked the 50th anniversary of FESPACO, the Pan-African Film and Television Festival. This anniversary edition prompted industry players to question the current state of cinema on the continent and reflect on its future. From production to distribution and exhibition, cinema in French-speaking Africa seems to be catching...
Toiletries/Beauty Report – A booming market
In recent years, the beauty market in sub-Saharan Africa has become increasingly competitive. Growing steadily, it is attracting the attention of global giants in the sector and becoming a market of opportunity for local players, driven by a growing, young, active, urbanized, and connected middle class. In this new report,...