Last week, the Mobile Film Festival announced the films selected for the Official Selection of its second edition. Comprising 54 films from 21 African countries, the Selection is available free of charge on the Festival's website and social media channels. After watching the films, Adweknow is pleased to present its...
Samantha Biffot and Alex Ogou honored at the Vues d'Afrique Film Festival
The 39th edition of the Vues d'Afrique International Film Festival announced the winners and honorable mentions of its main competition at the Cinémathèque québécoise on April 30. The talented Alex Ogou and Samantha Biffot were among the winners. The festival recognized the successful series De plus en plus loin, Ô...
MARABOUT CHERI, directed by Kadhy Touré and Luis Marquès, in theaters April 28
Based on an original idea by Kadhy Touré, an Ivorian actress, director, and producer, this romantic comedy, directed by Kadhy Touré and Luis Marquès, promises plenty of humor and emotion! Coming to theaters on April 28 at CanalOlympia, Majestic in Abidjan, Pathé and Seanema Sea Plaza in Dakar, Ciné Burkina...
Netflix wants to integrate advertising into its platform
This is a major blow for Netflix, which has seen a slowdown in its business. The VOD giant lost 200,000 subscribers in the first quarter of 2022. This also led to a $54 billion drop in the company's market value. To remedy the situation, Netflix is changing course and has...
A first in Africa: the launch of "Tous en Scène 2" orchestrated programmatically across 15 countries simultaneously
Pathé BC Afrique called on the Kawarizmi trading desk to promote the theatrical release of the Universal Pictures animated film with a large-scale targeted video and rich media campaign. This is a first for a film release on the African continent: the launch campaign for "Sing 2" reached targeted audiences...